Over 50% of Companies Underutilize Their Marketing Platforms

In today’s digital environment, only half of companies fully leverage their marketing technology. This underutilization represents untapped potential for growth and engagement.

The Marketing Cloud FastTrack by Bold Orange provides a comprehensive, expert-led assessment to optimize your Salesforce Marketing Cloud platform—revealing opportunities for data integration, automation, and targeted messaging to ensure your platform aligns with your business goals and scales effectively.

The Bold Blueprint Approach

An Optimized Path to Engagement.

With the Marketing Cloud FastTrack, your team will uncover key areas for platform enhancement, ensuring every Salesforce feature is maximized to meet your objectives. Our tailored plan focuses on data accuracy, journey orchestration, and automation efficiency, aligning the platform to drive meaningful customer engagement and support strategic growth.

Structured for Success

An Expert-Led, Hands-On Assessment.

Our expert-led process provides a comprehensive evaluation of your Salesforce Marketing Cloud setup, identifying key areas to enhance platform performance and ensure alignment with your business goals. This in-depth assessment includes:

  • Platform Configuration
    Reviewing your setup, role management, and compliance to ensure a secure and scalable foundation that maximizes Salesforce’s capabilities.
  • Data Management & Integration
    Evaluating the quality, structure, and integration of data to enable seamless, real-time engagement, including untapped opportunities in Salesforce’s AI tools for automation and personalization.
  • Audience Targeting
    Analyzing segmentation and targeting strategies to refine message precision and increase relevance for each customer group.
  • Journey Orchestration
    Reviewing your existing journey structures, trigger setups, and timing to create deeper, more cohesive customer relationships.
  • Channel Optimization
    Assessing the configuration of each channel to ensure consistent, impactful experiences across all customer touchpoints.
  • Analytics & Reporting
    Evaluating KPIs, dashboards, and testing frameworks to support ongoing performance optimization and actionable insights.

This assessment results in a customized, actionable roadmap that provides your team with a clear path to elevate Salesforce Marketing Cloud performance and drive impactful, data-driven engagement.

Practical & Actionable Insights

The Marketing Cloud Blueprint.

The result of the Marketing Cloud FastTrack is a custom, actionable roadmap designed to elevate your Salesforce Marketing Cloud performance:

  • Quick Wins
    Immediate, high-impact actions that drive rapid results and build momentum across your engagement channels.
  • Long-Term Strategy
    A structured plan for sustainable growth, ensuring your Salesforce Marketing Cloud investment continues to deliver value and support scalable engagement over time.
  • Expert Consultation
    Our team provides a consultative walkthrough of the blueprint, equipping your team with the insights and confidence to implement each step effectively.

With the Marketing Cloud Blueprint, your organization is set up for consistent, data-driven engagement that aligns Salesforce capabilities with your strategic goals.

Ready to unlock your platforms full potential?

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Platforms & Tools

Expertise across the Salesforce ecosystem.

Our expertise spans the full Marketing Cloud platform, including the latest tools and plug-ins.

Data Cloud for Marketing

Realize the power of a single source of truth, using a customer data platform (CDP) to deliver the personalized experiences your customers love.

Personalization

Leverage real-time cross-channel personalization and machine learning to deliver more relevant and impactful interactions across the entire customer journey.

Intelligence

Connect advertising and marketing data to uncover new insights and improve campaign performance with cross-channel marketing analytics dashboards.

Email Marketing, Mobile & Advertising

Activate your data to deliver personalized campaigns at scale and drive significant cross-channel growth.

Marketing AI

Fuel automated personalized journeys and boost customer engagement with in-platform AI marketing tools.

Customer Loyalty

Build stronger customer relationships and foster loyalty with Marketing Cloud’s loyalty management capabilities.

Case Study

ScottsMiracle-Gro

Delivering a multi-brand Salesforce Marketing Cloud implementation for ScottsMiracle-Gro. 

VIEW CASE STUDY

What makes us different

A step above the rest.

We’re Nimble, Flexible & Partner-Oriented

Unlike traditional systems integrators, our service experience is tailor-made to move fast and meet your evolving needs.

Icon Nimble Flexible and Partner-Oriented

Bold Orange’s approach allowed Wilsonart to rapidly advance their Marketing Cloud capabilities, allowing the company to “accomplish in one year what most companies have taken a decade to do.”

We Architect for Scale

Our future-looking view to data modeling ensures that, as your business grows, your technology will scale with it.

Bold Orange designed a scalable, multi-brand architecture that enabled ScottsMiracle-Gro to implement Marketing Cloud for nearly a dozen of their brands in less than 12 months.

We Maximize Your Investment

Our strategists and technologists work together to help our clients get more from their tech investments, in both the short and long term.

Bold Orange supports the definition and ongoing execution of a strategic Marketing Cloud roadmap that delivers millions in attributed annual revenue for Andersen

We Enable Teams for Success

Our strategists and technologists work together to create roadmaps that allow our clients to get more from their tech investments over time.

Ongoing “office hours” and an integrated training approach enabled the Carolina Cat team to become proficient users of the solution before it went live.

We Create Operational Efficiency

By architecting the solution for the marketer, and creating dynamic, customizable, and marketer-friendly templates, we enable teams to deliver campaigns to market more quickly and seamlessly.

By creating modern, refreshed email templates based on best-practices, Bold Orange enabled the eBay Seller team to significantly increase speed-to-market in their communications.

We Create Relevancy at Every Touchpoint

Not only do we implement and optimize Salesforce Marketing Cloud—we create, launch, and optimize powerful campaigns using the platform.

From journey strategy and audience segmentation to communication design and content personalization, we create the strategies and content that help Renewal by Andersen connect with their audiences in more relevant ways.

Do something bold today.

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