Customer Insights

Customer Insights


Customer lifetime value analysis
Response and engagement benchmarking
Customer research, planning and design
Data and analytic impact assessments

Reporting and Visualization

Reporting and Visualization


Key performance indicators
Tools and mapping for speed and accessibility
Dashboard creation and optimization

Marketing Budget Optimization

Marketing Budget Optimization


Budget scenario modeling
Budget shift analysis from mass to targeted
Loyalty program & platform ROI assessment
Attribution modeling

Predictive Analytics

Predictive Analysis


ROI analysis
Customer segmentation schemas and scoring
CRM/loyalty program benefits modeling
Incrementality analysis

Strategic Alliances