Our Purpose

Better customer experience starts with stronger connections.

Authentic human connections are the single most important driver of business and societal progress.

Why We Exist

Because 
relevancy is 
the only currency that matters. 

Customers are people with unique needs, expectations and lives that extend far beyond any single interaction with a brand.

People are behind every experience, too. Making decisions, solving problems and finding new ways forward.

We exist to help brands connect beyond individual moments, understand the people behind the data and turn everyday experiences into lasting customer relationships.

Technology will change. Expectations will rise. But the power in making someone feel understood will remain constant.

Our Bold Belief

“Growth isn’t limited by ideas. It’s limited by everything not working together when it matters most.”


Margaret Murphy

Founder & CEO, Bold Orange

Customers don’t see separate teams, technologies or channels. They experience a single relationship, shaped over time by hundreds of interactions.

When the people and systems behind those experiences work together, customers enjoy a more seamless experience, and businesses can uncover more opportunities.

Who We Are

Built to make it all work together. Better.

Bold Orange started with a simple idea: to help brands drive growth and make every interaction more meaningful. 

A broader view gives us
a clearer path forward. 

Our strategists, creatives and technologists bring diverse perspectives together to ask sharper questions and turn promising ideas into meaningful experiences for your customers.

This approach helps us focus on a specific challenge while keeping your broader customer relationships in view and uncovering new opportunities along the way.

We apply this CX Lens℠ to identify where your business can make the greatest impact—and what it will take to get there.

Explore our CX Lens
Who We Are

We inspire.
We develop.
We empower.

We believe great people do their best work when they're trusted to think freely, encouraged to grow and empowered to make an impact.

Curiosity comes naturally to us—but that’s just the beginning. We dig in, challenge assumptions and develop perspectives worth sharing. We’re not afraid to speak up, push the thinking further or stand behind what we believe.

We bring that same conviction to every client relationship. We care about doing the work right, making a real difference and about what happens long after the work leaves our hands.

Explore careers
Photo collage featuring coworkers collaborating at a standing desk, celebrating in colorful rave-themed outfits, and gathering around a conference table in an office.

11x

Ad Age and Minneapolis/St. Paul Business Journal Best Places to Work (BPTW) logos displayed side by side.

Best Places to Work

Minneapolis/St. Paul Business Journal

Inc. Best Workplaces

Ad Age Best Places to Work

97%

Voluntary employee retention

A dedicated team stays by your side, so the people who get to know your business are the ones who keep helping it grow.

Our Impact

We believe in what we do.
So do our clients.

High client satisfaction

90

Net Promoter Score

That’s the top 1% of agencies worldwide. Our clients are likely to recommend us—the feeling is mutual.

3x

Adweek Fastest Growing Agencies

5x

Inc. 5000 Fastest-Growing Companies

We create award-winning work for leading brands.

OMMA
Webby
Hermes
Communicator Awards
Search Engine Land

Better CX is possible.

Experience what happens when people have the courage to think differently and the determination to make it work come together.

See our work