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October 5, 2021

5 Steps to Maximize ROI on Your Marketing Cloud Implementation

Salesforce Marketing Cloud has become a pivotal investment for many organizations over the years. Like any enterprise platform investment, expectations for increased ROI, operational efficiency and scalability are at the…
September 21, 2021

Two Flexible Lead Scoring Solutions with Salesforce Marketing Cloud

Many companies classify themselves as either B2B, B2B2C, or direct-to-consumer (DTC) regardless of their industry. However, today most businesses have multiple go-to-market strategies to reach their target markets. With these…
Third Party CookiesInsights
September 7, 2021

How To Prepare Your Digital Marketing for the End of Third-Party Cookies

Cookies are the gooey core of digital advertising as we know it today. Marketers and companies rely on cookies to understand customer behavior on their website and beyond. In March…
Bold Orange WorkshopInsights
August 31, 2021

How to Build Your Digital Experience Strategy

The global pandemic has heightened consumer expectations and accelerated digital transformation initiatives. According to recent research from McKinsey’s Global Survey of Executives, companies have accelerated the digitization of their customer…
UX AnalyticsInsights
August 24, 2021

5 UX Analytics Methods that Provide Powerful Insights

Expanding your methods for gathering and analyzing customer data can help you learn more about your customers, clients, and prospects to improve their user experience with your brand. While common…
August 20, 2021

Bold Orange Recognized as a Strong Performer in Loyalty Services Report

MINNEAPOLIS, Minnesota (August 23, 2021) – Today, Bold Orange Company (BOCO) announced the company was recognized by an independent research firm and received among the highest scores in the Loyalty…

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