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July 15, 2020

Winning With What You Have

Now more than ever nurturing the relationship with existing customers is an essential element in every marketing strategy. When done right, these relationships become an organic viral marketing channel that…
June 24, 2020

Keep Your Edge In A Rapidly Changing Landscape

In the face of the sheer speed and scale of change in recent months, the instinctive response can be to rip up the existing strategy and start again.  We should…
May 27, 2020

Nurturing Is No Longer A Phase

Louis Vuitton recently told their Chinese customers via WeChat: “Every paused journey will eventually restart. Louis Vuitton hopes you and your beloved ones stay safe and healthy.”* Since we can’t…

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