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October 27, 2020

Reflecting On Our 2020 Bold Predictions

Let’s cut to the chase. Brands and consumers have been thrown an unprecedented curveball that resulted in a massive impact, globally. Consumers have worked hard to adapt to the new…
September 8, 2020

Who Should Be Taking The Lead: Marketing or Customer Service?

Go onto almost any organization’s website or mobile apps to resolve a problem and you will find some similar advice: “you may experience long delays in contacting customer support, visit…
July 15, 2020

Winning With What You Have

Now more than ever nurturing the relationship with existing customers is an essential element in every marketing strategy. When done right, these relationships become an organic viral marketing channel that…

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