The Latest

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May 23, 2023

The Value of Content Taxonomy, the Rosetta Stone of Marketing Automation

Content taxonomy is an essential tool for marketers, one that enables the planning and execution of everything from content strategy and SEO to marketing automation and personalization. As a classification…
May 9, 2023

Inc. Magazine Honors Bold Orange as a 2023 Best Workplace

Minneapolis, MN, May 9, 2023 -- Bold Orange Company has been named to Inc. Magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue, which hits newsstands on May…
April 28, 2023

Margaret Murphy Named Entrepreneur Of The Year® 2023 Heartland Finalist

EY Announces Margaret Murphy of Bold Orange Company, LLC as an Entrepreneur Of The Year® 2023 Heartland Award Finalist Entrepreneur Of The Year celebrates ambitious entrepreneurs who are building bolder…
Personalization StrategyInsights
April 21, 2023

Creating an Actionable Personalization Strategy

Personalization has been a buzzword in the world of marketing for decades. What started with simple rules-based segmentation bringing greater relevance to direct mail and email, has quickly become much…
March 26, 2023

The Power of an Integrated Search Strategy

Search engine optimization (SEO) and search engine marketing (SEM) are two essential strategies that brands use to increase their visibility and reach their target audience. While both strategies involve optimizing…
March 18, 2023

Using Psychology and Empathy to Create Purposeful and Enjoyable Experiences

Humans are complex. We have different needs and goals at different times and in different contexts. If we want to create experiences that are both purposeful and pleasurable, we need…
Curious Conversations
February 22, 2023

A Conversation with
Erica Jensen

Welcome to Curious Conversations, where we get to know business leaders and hear about their perspectives on all things growth, innovation, and life. In our latest installment, Bold Orange CEO,…
February 11, 2023

Digital Experience Audits: How to Uncover Transformative Insights

Consumer preferences and expectations are changing at a record pace. The rapid adoption of digital products, tools and experiences have played a central role in this pace of change, and…
February 9, 2023

Curiosity in the Workplace: Why You Need It and How to Cultivate It

Curiosity is a powerful tool that can be used to improve oneself in a variety of ways. At its core, curiosity is the drive to seek out new experiences and…