Human-Centered Design
Customer Journey mapping
Information architecture and interface design
Prototyping and usability testing
Digital experience personalization
Advertising to CRM Communication Mapping
Ad campaign and CRM/loyalty integration
Campaign extension planning and execution
Persona development and channel mapping
Personalized messaging for one-to-one channels
Campaign and Program Execution
Program identity development
Campaign and program communications
Style guide creation
Marketing services support
Content and Messaging
Video content concepts and production
Copy tone and messaging
Omnichannel content management