No partner is better positioned to help marketing and CX leaders transform customer data into market outperformance
Bold Orange, which launched its Snowflake practice earlier this year to meet growing market demand, has achieved Select services partner status with Snowflake, the AI Data Cloud company. Bold Orange’s work helping brands build the data foundations required to excel in the age of AI and execute at scale has been core to the company’s mission since inception. Today, we help upper mid-market and enterprise brands across retail and ecommerce, financial services, healthcare, and manufacturing build, model and activate customer data in Snowflake.
A different kind of Snowflake partner
While most Snowflake partners start with the platform and offer technical services in data engineering, Bold Orange’s integrated team brings strategy, marketing technology, data science, analytics and data engineering together, with a deep understanding of marketing strategy and executional use cases. We serve marketing, experience and digital teams, with every engagement tied to a marketing or customer experience outcome.
“CX leaders don’t need another data platform. Many organizations have already invested in Snowflake and they need their customer data working in every campaign, channel and interaction. Through our work with Snowflake, we can build foundations for AI, and our team connects them directly to the use cases that move the business: identity, measurement, offer optimization and one-to-one personalization. Becoming a Select partner formalizes what we’ve always done, which is turning customer data into business outcomes marketers can see.”
Jim MattsonChief Technology Officer at Bold Orange
Bold Orange focuses on the problems that drive marketing performance and enable true CX one-to-one personalization and optimization:
- Identity resolution: unifying customer records across POS, ecommerce, CRM and channel data into one profile
- Customer 360: a single, continuously updated view of each customer’s behavior, value and preferences that marketing, service and sales teams can act on
- Attribution and measurement: a closed-loop view of what’s working, why, and where to invest next
- Promotion and offer modeling: predicting who will respond to an offer, and who would have bought anyway
- Targeting and optimization: first-party audiences, lookalike modeling, clean room collaboration and lifecycle triggers across paid, web, email, SMS and direct mail
From data foundation to one-to-one personalization
Customer-centric organizations know what real-time customer data should deliver: faster decisions, smarter campaigns and more relevant experiences. Many stall before they get there, held back by siloed data, complex systems and pressure to show early results. Our goal is to help them build the data foundation that true one-to-one personalization requires, then act on it in a marketplace where AI-driven competitors set the pace.
Bold Orange’s client results are already measurable:
- A national multi-location retail services brand used uplift models built in Snowflake to send discounts only to the customers most likely to be persuaded, improving discounted visits by 50%.
- A global equipment manufacturer’s dealer network turns millions of daily machine diagnostic data points into prioritized service triggers that local dealers use for personalized owner emails.
- A B2B software company combined SAP and Salesforce data in Snowflake to build a unified marketing database for ABM, sending only marketable contacts to Salesforce Marketing Cloud, Meta and LinkedIn.
Getting started: the Snowflake CX Activation Accelerator
To help teams show value quickly, Bold Orange offers the Snowflake CX Activation Accelerator. It’s a focused engagement that starts with a CX mapping workshop, assesses data readiness, prioritizes use cases by business value and feasibility, and activates one or two of them on your own data, with documentation and hands-on training. It finishes with a roadmap for scaling across CX, MarTech and long-term data modeling.
Turning customer data into competitive advantage
The brands that win in the age of AI will be the ones that know their customers best and act on that knowledge in every interaction. With Snowflake as the foundation and Bold Orange connecting it to the strategy, technology and execution behind every campaign, marketing and CX leaders can move from fragmented data to one-to-one personalization and prove the impact along the way.
If you’re ready to turn customer data into one-to-one personalization, let’s talk.