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I attended Forrester’s 2019 Consumer Marketing Conference, “Beyond the Direct-to-Consumer Revolution.” Since I am constantly seeing ads for many DTC brands such as Allbirds, HelloFresh, and The Honest Company, I…
As marketers, we usher in the New Year by studying and making sense of the ever-changing tides of customer behavior. To get in front of the 2019 wave, we’ve factored…
The big season of feasts, festivities, and shopping has officially commenced. Whether the shopping is done at malls, with local businesses, or online, the way consumers act during this time…