
Turn customer data into a marketing advantage.
Snowflake is becoming the foundation for how brands understand customers, activate experiences and measure what works. We help marketing and business teams turn that foundation into action, bridging data, IT and customer context.












From customer data to marketing momentum.
Connect
Unify the foundation
Bring customer data together and establish the models, governance and architecture needed to understand customers and activate data for growth.
• Source inventory & data audits
• Ingestion into Snowflake
• Identity resolution
• Customer modeling
• Consent, preference & suppression
• Journey & channel architecture
• Activation architecture blueprint

Giving marketing more to work with.
Customer Data Strategy & Unification
Create a trusted, usable customer data foundation for identity, segmentation, personalization and activation across the marketing ecosystem.
Openflow
Snowpark
CoCo
Marketplace
Postgres
Marketing Data Activation
Build audiences and models, connect activation platforms and put customer data to work across journeys, channels and personalized experiences.
Data Clean Rooms
Marketing Measurement & Analytics
Connect customer behavior and marketing performance to improve attribution, optimization, reporting and investment decisions.
CoWork
Cortex AI
Streamlit
Cortex Agent
Security & Governance
Give teams secure, governed access to customer data while maintaining the privacy, permissions, controls and oversight required across the enterprise.
Horizon Catalog


