Maximizing the platform to level up your marketing.
Salesforce Marketing Cloud provides the architecture for any marketer’s vision, but its true ROI is unlocked at the intersection of actionable data and AI. Whether you are transitioning to Data 360 or leveraging generative content, success is dependent on strategy, not just software.
As a CX company, Bold Orange acts as more than a systems integrator; we are your AI enablement partners. We bring deep expertise in B2B, B2C, and B2B2C to ensure your platform isn’t just sending messages, but is intelligently responding to every customer in the moments that matter.
As a CX company, we have the multi-disciplinary expertise necessary to design and optimize solutions that integrate seamlessly with your business. Our process involves in-depth technical architecture & data audits, assessing current-state marketing strategies and processes, reviewing existing data architecture, and understanding the current customer experience. This work enables us to confidently determine how to configure Salesforce Marketing Cloud so you get the most from it.
We don’t just “stand up” instances; we architect AI-ready environments designed for long-term scalability. From the initial configuration to the activation of Salesforce Data 360 and Einstein-powered Personalization, we ensure your stack is unified, secure, and ready for action. Our goal is to accelerate your adoption and overall time-to-value, moving you from technical setup to AI-driven revenue generation.
The landscape of AI-driven marketing moves fast—your team should move faster. We act as an intelligent extension of your brand, moving beyond manual campaign execution to proactive journey orchestration. We don’t just manage workflows; we leverage Einstein’s predictive engine to automate A/B testing, refine audience segments in real-time, and ensure your Salesforce environment is constantly learning and evolving.
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Contact UsOur expertise spans the full Marketing Cloud platform, including the latest tools and plug-ins.
Realize the power of a single source of truth, using a customer data platform (CDP) to deliver the personalized experiences your customers love.
Leverage real-time cross-channel personalization and machine learning to deliver more relevant and impactful interactions across the entire customer journey.
Connect advertising and marketing data to uncover new insights and improve campaign performance with cross-channel marketing analytics dashboards.
Activate your data to deliver personalized campaigns at scale and drive significant cross-channel growth.
Fuel automated personalized journeys and boost customer engagement with in-platform AI marketing tools.
Build stronger customer relationships and foster loyalty with Marketing Cloud’s loyalty management capabilities.
Delivering a multi-brand Salesforce Marketing Cloud implementation for ScottsMiracle-Gro.
VIEW CASE STUDYUnlike traditional systems integrators, our service experience is tailor-made to move fast and meet your evolving needs.
Bold Orange’s approach allowed Wilsonart to rapidly advance their Marketing Cloud capabilities, allowing the company to “accomplish in one year what most companies have taken a decade to do.”
Our future-looking view to data modeling ensures that, as your business grows, your technology will scale with it.
Bold Orange designed a scalable, multi-brand architecture that enabled ScottsMiracle-Gro to implement Marketing Cloud for nearly a dozen of their brands in less than 12 months.
Our strategists and technologists work together to help our clients get more from their tech investments, in both the short and long term.
Bold Orange supports the definition and ongoing execution of a strategic Marketing Cloud roadmap that delivers millions in attributed annual revenue for Andersen
Our strategists and technologists work together to create roadmaps that allow our clients to get more from their tech investments over time.
Ongoing “office hours” and an integrated training approach enabled the Carolina Cat team to become proficient users of the solution before it went live.
By architecting the solution for the marketer, and creating dynamic, customizable, and marketer-friendly templates, we enable teams to deliver campaigns to market more quickly and seamlessly.
By creating modern, refreshed email templates based on best-practices, Bold Orange enabled the eBay Seller team to significantly increase speed-to-market in their communications.
Not only do we implement and optimize Salesforce Marketing Cloud—we create, launch, and optimize powerful campaigns using the platform.
From journey strategy and audience segmentation to communication design and content personalization, we create the strategies and content that help Renewal by Andersen connect with their audiences in more relevant ways.
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