A STRATEGIC PARTNER
Creating Lasting Customer Connections
Bold Orange believes that authentic human connections are the single most important driver of business and societal progress. We exist to create these connections, guided by beliefs that shape who we are and how we work. As digital experiences become increasingly vital, we recognize the importance of fostering these connections at scale, across all channels—reflecting the incredible experiences that a dealer’s sales and service teams deliver every day.
This perspective shapes the work we do with dealers across the network. Whether it’s through digital experience strategy, marketing automation platform implementation and optimization, journey development and activation, reporting and analytics, website design and build, creative services, or paid media, our focus is always on delivering growth for the dealer.
Learn more about Bold Orange and how we help CAT dealers across the country unlock growth through digital experience and marketing automation.
ON-DEMAND WEBINAR
Delivering Impact with Marketing Automation and Personalization
In today’s rapidly evolving digital landscape, effective marketing automation is pivotal for business success. Businesses often encounter several key challenges when implementing these strategies:
- Formulating a strategy-first approach to marketing automation.
- Understanding the unique needs of different customer segments.
- Leveraging data and technology to create scalable, personalized customer journeys.
In a recent webinar, Bold Orange sits down with former SVP of Marketing and Communications at Carolina CAT, Erin Sellman, to discuss how Caterpillar dealers can overcome these challenges. This comprehensive session delved into actionable strategies, tools, and real-life use cases.
Find out:
- A holistic understanding of what marketing automation enables for dealers
- Frameworks for implementing effective marketing automation strategies
- A case study demonstrating the impact of these strategies on business growth
- Methods for building internal capabilities to support continuous improvement
Stay Connected
It was great meeting you at CNADMA 2024. Let’s keep the conversation going.
Matt Kelly
Director of Strategic Growth, Salesforce Marketing Cloud Alliance
James Vila
Sr. Director of Client Strategy & Services
Spencer Smith
SVP, Strategic Growth