Welcome to Curious Conversations, where we dive into important topics on all things growth, innovation and life.

In our latest episode, Jim Mattson, CTO at Bold Orange, sits down with Matthew Wash, a Salesforce Data Cloud expert, to unpack the transformative power of Salesforce Data Cloud for modern marketers. Together, they explore how data-driven strategies are reshaping customer experiences, bust common myths surrounding the Data Cloud platform, and provide insights for marketers looking to better understand the value it can deliver.

With decades of combined experience in technology and marketing, Jim and Matt offer a dynamic conversation that blends technical expertise with practical advice.

Matthew Wash, Data Cloud Enablement Expert, Salesforce


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About Matthew Wash

Matthew Wash is a trailblazer in data-driven marketing and Salesforce solutions, bringing years of experience in leveraging technology to drive measurable results. As a Data Cloud Partner Enablement Leader at Salesforce, he specializes in helping businesses harness the full potential of their data to create real-time, personalized customer experiences. From breaking down technical complexities to strategizing implementations, Matt’s approach is both insightful and actionable, making him a sought-after thought leader in the industry.

About Salesforce Data Cloud

Salesforce Data Cloud connects and activates your data to enable personalized customer interactions in real-time. It goes beyond traditional data management systems by empowering marketing teams to make data actionable—driving customer engagement and improving ROI. Whether you’re optimizing segmentation, automating customer journeys, or gaining predictive insights, Salesforce Data Cloud transforms how marketers create meaningful connections.