Insights Think Summit 2025 Wrapped Bold Moves, Smart Tech, and the Human Touch That Powers It All Last week, our…Bold OrangeJune 23, 2025
News Bold Orange Earns National Recognition as a 2025 Inc. Best Workplace Bold Orange Named One of Inc. Magazine's 2025 Best Workplaces in the Nation Minneapolis, MN,…Bold OrangeJune 17, 2025
Insights Salesforce Connections 2025: Navigating the Shift to Agentic Marketing Salesforce used Connections 2025 to draw a clear line in the sand: the future of…Bold OrangeJune 16, 2025
News MSPBJ Recognizes Bold Orange as 2025 Best Place to Work Bold Orange Named One of Minneapolis/St. Paul Business Journal’s 2025 Best Places to Work in…Bold OrangeJune 12, 2025
Insights CX Midwest 2025 Takeaways CX Midwest 2025: Customer Experience Is Everyone's Job CX Midwest might be a national…Bold OrangeMay 20, 2025
Insights What Brands Need To Know About Agentforce (Before They Get Too Excited) At the Salesforce World Tour Minneapolis last week, all eyes were on Agentforce and its…Bold OrangeApril 28, 2025
News Inc. 5000 Recognizes Bold Orange as a Fastest-Growing Midwest Company Bold Orange Named One of the Fastest-Growing Private Companies in the Midwest by Inc. 5000…Bold OrangeApril 1, 2025
News A Cut Above: Bold Orange x Great Clips Take Home a Win at AdFed The Show Minneapolis, MN, February 28, 2025 - Friday night at The Machine Shop in Minneapolis, the…Bold OrangeMarch 4, 2025
Insights Bold Orange x Movable Ink: Powering Personalized Engagement at Scale Personalization isn’t just a buzzword—it’s the key to creating real, meaningful customer connections. Last week,…Bold OrangeFebruary 19, 2025
Insights 2025 Bold Predictions Strategic Shifts That Demand Your Attention 2025 will belong to brands that simplify complexity…Bold OrangeDecember 11, 2024
Curious Conversations Demystifying Salesforce Data Cloud with Matthew Wash Welcome to Curious Conversations, where we dive into important topics on all things growth, innovation…Bold OrangeNovember 26, 2024
News Bold Orange Named Search Engine Land Finalist for SEO Campaign with Indian Motorcycle Bold Orange and Partner Indian Motorcycle Achieve Search Results Highest Honor Minneapolis, MN, October…Bold OrangeOctober 14, 2024
News Bold Orange Wins Big at MediaPost OMMA Awards Bold Orange Company Celebrates Dual Wins at MediaPost OMMA Awards for Email Campaign Excellence with…Bold OrangeOctober 11, 2024
Insights Powering a Smarter Digital Customer Experience with Generac The Situation Generac, the world’s leading manufacturer of home standby generators, has long been at…Bold OrangeOctober 4, 2024
News Bold Orange Recognized as 4x Finalist in 2024 MediaPost OMMA Awards Minneapolis, MN – September 24, 2024 – Bold Orange Company, a leading customer experience agency,…Bold OrangeSeptember 24, 2024
News Amy Hillman Named Minneapolis/St. Paul Business Journal CFO of the Year Minneapolis, MN, September 11, 2024 – The Minneapolis/St. Paul Business Journal today announced its honorees…Bold OrangeSeptember 11, 2024
News Bold Orange among Inc. 5000 Fastest Growing Private Companies for Third Consecutive Year Bold Orange Ranks No. 1756 on the 2024 Inc. 5000 For the third consecutive year,…Bold OrangeAugust 13, 2024
News Bold Orange Company Acquires SaaS Technology Platform, Journey 121® The acquisition deepens Bold Orange’s technology and analytics offerings to help multi-location brands elevate customer…Bold OrangeJuly 10, 2024
Insights Launching a New Lineup for an Iconic Motorcycle The Situation Indian Motorcycle had huge news to share about one of their most beloved…Bold OrangeJuly 1, 2024
News Bold Orange Takes Home Three Hermes Creative Awards HERMES CREATIVE AWARDS ANNOUNCES WINNERS FOR 2024 DALLAS, TX, June 14, 2024 -- Hermes…Bold OrangeJune 20, 2024
Insights Salesforce Connections 2024 Top Takeaways The Bold Orange Team showed up in force at Salesforce Connections in Chicago. The 2024…Bold OrangeMay 31, 2024
Insights CX Midwest 2024 Top Takeaways 1. Your Biggest Competitor is Time According to Brian Solis, the AI Economy, Attention…Bold OrangeMay 24, 2024
News MSPBJ Lists Margaret Murphy Among 2024’s Most Admired CEOs MARGARET MURPHY SELECTED AS A 2024 MOST ADMIRED CEO HONOREE BY THE MINNEAPOLIS/ST. PAUL BUSINESS…Bold OrangeMay 6, 2024
News Margaret Murphy Named Entrepreneur Of The Year® 2024 Heartland Finalist EY Announces Margaret Murphy of Bold Orange Company, LLC as an Entrepreneur Of The Year®…Bold OrangeApril 26, 2024
News Demystifying eBay’s International Shipping Program eBay's International Shipping program is designed to make the process of shipping to other countries…Bold OrangeApril 23, 2024
News Flying High: The Rise of Pigeon-Powered Marketing Three months ago, we began the year with a bold prediction: the future of marketing…Bold OrangeApril 1, 2024
News Bold Orange Scores a Trio of Wins at AdFed’s The Show The Advertising Federation of Minnesota (AdFed) is a non-profit, professional trade association that has served…Bold OrangeMarch 13, 2024
News Delivering Store-Level Marketing Insights for Red Wing Shoes The Situation Red Wing Shoes—the premium safety and lifestyle footwear brand—relies on a network of…Bold OrangeFebruary 9, 2024
Insights A Bold Approach to Better Emails 13 best practices to help you drive stronger results. Email is an extremely effective channel…Bold OrangeJanuary 29, 2024
News Minneapolis/St. Paul Business Journal Names Spencer Smith as 40 Under 40 Honoree Minneapolis, MN, January 24, 2024 — Bold Orange announced today that Spencer Smith, Vice President…Bold OrangeJanuary 24, 2024
Insights 2024 Bold Predictions The Customer Experience Foresight You Need to Stay Ahead While 2023 didn’t deliver the…Bold OrangeJanuary 10, 2024
News Margaret Murphy Named to the TCB 100 People to Watch List for 2024 Minneapolis MN, Dec. 5, 2023—In exciting news, Bold Orange Company announced today that CEO and Founder…Bold OrangeDecember 5, 2023
Curious Conversations A Conversation with Phil Steger Welcome to Curious Conversations, where we get to know business leaders and hear about their…Bold OrangeDecember 4, 2023
Insights On-Demand Webinar: Streamline Your Buyer Journey with Personalization Co-hosted by Bold Orange and Salesforce We recently sat down with the team at Salesforce…Bold OrangeNovember 14, 2023
News Bold Orange Shines as #2 Fastest Growing Company at Fast 50 Awards BOLD ORANGE SELECTED AS 2023 FAST 50 HONOREE BY MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL. Minneapolis,…Bold OrangeOctober 27, 2023
News Bold Orange Named the #1 Fastest Growing Agency in the Midwest by Adweek Minneapolis, MN, October 23, 2023 — Bold Orange Company is proud to announce that it…Bold OrangeOctober 23, 2023
News Search Engine Land Awards Announces Bold Orange and Red Wing Shoes as Finalists Bold Orange Company named a finalist for Best Local Search Marketing Initiative – PPC for…Bold OrangeOctober 18, 2023
Insights How to Build a Design System for the Future Creating a design system is a complex and often daunting task. Not only does it…Bold OrangeOctober 17, 2023
Insights The Latest in Customer Experience: Macrotrends to Guide Your 2024 Planning How well do you know your customers? Do you notice when their wants and needs…Bold OrangeOctober 11, 2023
Insights The Hidden Potential of Salesforce Marketing Cloud, Part 2 Missed part one of our series covering scoring functions that make it easy to communicate…Bold OrangeSeptember 29, 2023
News Bold Orange Named MediaPost EIS Award Finalist for Polaris XPEDITION Launch Emails Bold Orange Company Named Finalist for MediaPost EIS Awards for Outstanding Polaris XPEDITION Launch Emails…Bold OrangeSeptember 21, 2023
Insights The Hidden Potential of Salesforce Marketing Cloud, Part 1 Relevancy is the only currency that matters — we say it a lot because it’s…Bold OrangeSeptember 14, 2023
Insights How Top Brands Approach CX: 4 Tips to Make It Your #1 Differentiator The panels at this year’s CX Midwest were rich with thought provoking insights. For the…Bold OrangeAugust 22, 2023
Insights The Top Takeaways from CX Midwest 2023 We’re so excited to share that the first-ever CX Midwest — a summit brought together…Bold OrangeAugust 17, 2023
News Bold Orange Recognized in 2023 Loyalty Services Provider Report MINNEAPOLIS, Minnesota, Aug. 16, 2023 — Bold Orange Company, a leading customer experience company, announced…Bold OrangeAugust 16, 2023
News For Second Year in a Row, Bold Orange Named an Inc. 5000 Fastest Growing Private Company Bold Orange Company Lands on Inc. 5000 List For the 2nd year in a row,…Bold OrangeAugust 15, 2023
News Bold Orange Selected as a 2023 Best Places to Work by Minneapolis/St. Paul Business Journal BOLD ORANGE COMPANY SELECTED AS 2023 BEST PLACES TO WORK HONOREE BY MINNEAPOLIS/ST. PAUL BUSINESS…Bold OrangeJune 22, 2023
News Inc. Magazine Honors Bold Orange as a 2023 Best Workplace Minneapolis, MN, May 9, 2023 -- Bold Orange Company has been named to Inc. Magazine’s…Bold OrangeMay 9, 2023
Insights On-Demand Webinar: How Carolina Cat Achieved Next-Level Personalization with Marketing Cloud In today's fast-paced digital world, personalized customer experiences have become more critical than ever. But…Bold OrangeMay 1, 2023
News Bold Orange Flies Away with Three Hermes Creative Awards HERMES CREATIVE AWARDS ANNOUNCES WINNERS FOR 2023 DALLAS, TX, May 1, 2023 -- Hermes…Bold OrangeMay 1, 2023
News Margaret Murphy Named Entrepreneur Of The Year® 2023 Heartland Finalist EY Announces Margaret Murphy of Bold Orange Company, LLC as an Entrepreneur Of The Year®…Bold OrangeApril 28, 2023
Curious Conversations A Conversation with Erica Jensen Welcome to Curious Conversations, where we get to know business leaders and hear about their…Bold OrangeFebruary 22, 2023
Insights Curiosity in the Workplace: Why You Need It and How to Cultivate It Curiosity is a powerful tool that can be used to improve oneself in a variety…Bold OrangeFebruary 9, 2023
Insights 2023 Bold Predictions Another year in the books. And what a year it’s been. As brands continue to…Bold OrangeJanuary 24, 2023
Insights Elevating Your Digital Experience With Marketing Cloud Personalization Have you ever been shopping in a retail clothing store and had an associate clearly…Bold OrangeJanuary 7, 2023
News Bold Orange #2 Fastest-Growing Private Company in the Twin Cities For Immediate Release Kathy Robideau 612-288-2100 twincities@bizjournals.com BOLD ORANGE COMPANY #2 AMONG FASTEST-GROWING PRIVATE…Bold OrangeOctober 31, 2022
News Bold Orange and Be The Match Named MediaPost OMMA Finalist MINNEAPOLIS (September 9, 2022) – An exciting day for Bold Orange Company and partner Be…Bold OrangeSeptember 9, 2022
News Bold Orange and Red Wing Shoes Selected as AdFed Minnies Finalist MINNEAPOLIS (September 7, 2022) – The 4th Annual Minnies | Media Innovation Awards takes place…Bold OrangeSeptember 8, 2022
Insights Why Ask Why? A Philosophical Approach to Project Clarity The question of “why?” is as old as humanity itself. The quest to answer it…Bold OrangeSeptember 7, 2022
Curious Conversations A Conversation with Our Bold Interns Welcome to Curious Conversations, where we get to know business leaders and hear about their…Bold OrangeSeptember 1, 2022
News Margaret Murphy Among List of 2022 Notable Women Entrepreneurs MINNEAPOLIS, MN (August 19, 2022) - Bold Orange Company (BOCO) announced today that CEO Margaret…Bold OrangeAugust 19, 2022
News Bold Orange Named an Inc. 5000 Fastest Growing Company MINNEAPOLIS AGENCY BOLD ORANGE COMPANY RECOGNIZED ON PRESTIGIOUS INC. 5000 LIST The annual list of…Bold OrangeAugust 16, 2022
Curious Conversations A Conversation with Charles Aaron Welcome to Curious Conversations, where we get to know business leaders and hear about their…Bold OrangeJuly 24, 2022
News Bold Orange Named a Best Place to Work for Third Year in a Row For Immediate Release Kathy Robideau 612-288-2100 twincities@bizjournals.com BOLD ORANGE COMPANY SELECTED AS 2022 BEST PLACES…Bold OrangeJune 8, 2022
Curious Conversations A Conversation with Amy Halford Welcome to Curious Conversations, where we get to know business leaders and hear about their…Bold OrangeMay 2, 2022
News Creative Excellence Lands Bold Orange Three Awards We believe in authentic human connections and doing great work for our clients. It's really…Bold OrangeApril 8, 2022
News Bold Orange Steps Up the Company Swag Game Branded mugs, pens, USBs. Been there. Repped that. After two years of heavy research—not tied…Bold OrangeApril 1, 2022
News An Empowering Internship for Bold Humans So, you're interested in an internship? Awesome. Internships are the foundation for your future career.…Bold OrangeFebruary 22, 2022
Insights Ecommerce Success Starts with a Better Video Strategy We can’t ignore the force of TikTok and Instagram Reels, or how users are scrolling…Bold OrangeJanuary 31, 2022
Insights 2022 Bold Predictions 2021—what a year it was. And while we seem to say that about every year…Bold OrangeJanuary 18, 2022
Insights Google Analytics 4 (GA4): The Benefits To Better Your Business In October of 2020, Google released its fourth version of its Google Analytics platform. Affectionately…Bold OrangeDecember 12, 2021
Insights 5 Steps to Maximize ROI on Your Marketing Cloud Implementation Salesforce Marketing Cloud has become a pivotal investment for many organizations over the years. Like…Bold OrangeOctober 5, 2021
Insights Two Flexible Lead Scoring Solutions with Salesforce Marketing Cloud Many companies classify themselves as either B2B, B2B2C, or direct-to-consumer (DTC) regardless of their industry.…Bold OrangeSeptember 21, 2021
News Bold Orange Recognized as a Strong Performer in Loyalty Services Report MINNEAPOLIS, Minnesota (August 23, 2021) – Today, Bold Orange Company (BOCO) announced the company was…Bold OrangeAugust 20, 2021
Insights iOS 14.6’s Impact on Facebook Advertising Apple has made data privacy changes which, when activated by an iPhone user, significantly impact…Bold OrangeAugust 17, 2021
Insights iOS 15 Apple Mail Privacy: Best Practices for Marketers This summer, Apple announced a new privacy update that will be rolled out with the iOS 15 release in September 2021. The update will include new privacy features in Apple Mail that will affect…Bold OrangeAugust 10, 2021
Insights A Personalization Framework for Salesforce Interaction Studio Regardless of industry and size, companies everywhere are focused on improving the customer experience. However,…Bold OrangeJuly 1, 2021
News Bold Orange Selected as Best Places to Work Honoree by Minneapolis/St. Paul Business Journal For Immediate Release Kathy Robideau 612-288-2100 twincities@bizjournals.com Minneapolis, MN, June 15, 2021 – Bold…Bold OrangeJune 15, 2021
Insights The Rise of Social Commerce Social media has an effortless way of continuing to adapt to consumer needs and evolving…Bold OrangeJune 7, 2021
News Bold Orange Acquires Three Deep Marketing MINNEAPOLIS, Minnesota (April 20, 2021) – Today, Bold Orange Company (BOCO) announced that they have…Bold OrangeApril 20, 2021
Insights What is an SEO Audit? What is an SEO Audit? An SEO audit is the process of analyzing how well…Bold OrangeApril 8, 2021
Insights Handling Your Data: DMP vs DSP vs CDP In today’s modern, tech-filled world, data is what drives most aspects of digital media. In…Bold OrangeMarch 23, 2021
Insights What Web Analytics Can’t Answer About Your Customer’s Journey Website Analytics Are Great For Measuring One Channel As Part of a Buying Journey Just…Bold OrangeFebruary 27, 2021
Insights Competitive Traffic Analysis: 3 Business Benefits In business, keeping tabs on your own website’s performance is a must. But, in digital…Bold OrangeFebruary 7, 2021
Insights Bold Predictions for 2021 We made it to 2021! Last year our predictions welcomed you with a note about…Bold OrangeJanuary 14, 2021
InsightsNews Minneapolis-Based Marketing Firm Partners with Toys for Tots to Reimagine Gift Giving this Holiday Season Amidst the global pandemic, Bold Orange has developed an innovative way for individuals and businesses…Bold OrangeNovember 17, 2020
Insights Reflecting On Our 2020 Bold Predictions Let’s cut to the chase. Brands and consumers have been thrown an unprecedented curveball that…Bold OrangeOctober 27, 2020
Insights B2B Personalization: What Brands Can Learn from D2C Marketing It seems like all marketers are talking about these days is personalization. And for a…Bold OrangeJuly 16, 2020
Insights Winning With What You Have Now more than ever nurturing the relationship with existing customers is an essential element in…Bold OrangeJuly 15, 2020
Insights It’s Time For A New Lens When It Comes To Nurturing Your Customers In these unprecedented times there is an opportunity to rethink how we engage with customers;…Bold OrangeApril 29, 2020
Insights Bold Predictions for 2020 As we begin a new decade, one thing is certain, change is the only constant.…Bold OrangeJanuary 6, 2020
Insights Be Where and What Your Consumers Need This Holiday Season The holiday season is in full swing and data indicates that U.S. consumers will spend…Bold OrangeDecember 2, 2019
News Bold Orange Growth and Market Expansion Fueled by Personalization and Impact MINNEAPOLIS – Bolstered by driving more relevant and personalized marketing experiences for brands, Bold Orange,…Bold OrangeNovember 19, 2019
Insights Bold Predictions for 2019 As marketers, we usher in the New Year by studying and making sense of the…Bold OrangeJanuary 15, 2019
News Bold Orange Included In Loyalty Marketing Report By Independent Research Firm MINNEAPOLIS – (Nov. 11, 2018) – Bold Orange, a human connections company that works to…Bold OrangeNovember 11, 2018
News Bold Orange Company Adds Five New Hires As Company Shows Steady, Rapid Growth Company Scales to Support Bold Mission of Creating Both Business and Societal Progress MINNEAPOLIS –…Bold OrangeSeptember 6, 2018
News Bold Orange Company Moves To Washington Square New Space Supports Collaboration and Enables Growth MINNEAPOLIS – (April 9, 2018) – Bold…Bold OrangeApril 9, 2018
News Bold Orange Hires Chief Experience Officer Bold Orange Strengthens their Market Leading Position to Modernize the Loyalty and CRM Industry We…Bold OrangeMarch 20, 2018
News Bold Orange Company Acquires Great Lakes Scrip Center Acquisition of $1B Fundraising Services Company will Enable Bold Orange to Drive Community Loyalty and…Bold OrangeFebruary 12, 2018
News Putting Local Impact on Everyone’s Shopping List With the acquisition of $1B Great Lakes Scrip Center®, Bold Orange deepens the connections between…Bold OrangeFebruary 10, 2018
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