Leading With Intention
I’ve always appreciated the saying, “I’m looking forward to the future and feeling grateful for the past.” That encompasses who we are at Bold Orange. We are grateful for every chapter of our story with a constant eye to the future.
As we charted our course, I’ve found that excitement for the future comes from making conscious decisions and choosing to do things that drive progress. We choose to play offense, we choose to lead our clients in the most relevant way possible, and we choose to lock arms as teammates and deliver and build for tomorrow.
Today marks an important milestone in the next chapter of Bold Orange. As data and AI transform how brands connect with customers, the opportunities ahead are remarkable. We’ve always pushed the boundaries of what’s possible for brands, and with customer experience now the top growth driver for CEOs, we knew it was time to invest in the future. That’s why I’m thrilled to announce our partnership with Beringer.
They’re a firm we proactively sought out and intentionally chose. This partnership enables us to stay independent, lead from the front, and invest in capabilities and talent to ensure we drive integrated, experience-first solutions that deliver growth for our clients.
Life is short; choose to be bold.
Here’s to a remarkable next chapter,
Margaret
Founder & CEO
Bold Orange Strengthens Market Position in Customer Experience with Strategic Investment
MINNEAPOLIS, MN—August 26, 2025—Bold Orange Company (“Bold Orange”), a nationally recognized customer experience (CX) company, announced today it has secured a strategic growth investment from Beringer Capital (“Beringer”), a private equity firm focused on digital transformation across marketing, media, and commerce.
With 80% of executives reporting that their brand now competes primarily on its customer experience, demand for integrated and data-led solutions is accelerating. Bold Orange, known for helping leading brands deliver data-driven personalized experiences at scale, proactively pursued this investment to stay ahead of that momentum and ensure its clients are prepared for the evolving demands of a dynamic marketplace.
Since its founding in 2017, Bold Orange has expanded to more than 160 employees and won national and local recognition for its growth by helping brands turn customer data into business-driving experiences. The company has been supported by private capital since its early growth stages, and this new investment further bolsters its strong foundation. Bold Orange will continue to deepen its expertise and capabilities, grow its team, and expand its impact—while remaining proudly and intentionally independent. The company will continue to be led by Founder and CEO Margaret Murphy, along with her leadership team.
“A strong customer experience is the number one growth driver for CEOs today,” said Murphy. “With AI reshaping how brands connect, and data driving every decision, relevancy within brand experiences has never been more critical. This partnership reflects our intent to grow with purpose. Beringer recognized the opportunity we see in the market and shares our belief in the power of staying independent while scaling for continued client impact.”
Bold Orange’s integrated approach connects every part of the customer journey—spanning strategy and insights, data and technology, experience design and content, and activation and execution. Its impact is felt across industries, for both enterprise and middle market brands, including highly complex, regulated, and multi-location environments.
“Bold Orange is exactly the company we’ve been looking to partner with—strategically-led, deeply committed to its clients, and highly differentiated in its approach to the market,” said David Saunders of Beringer Capital. “They’ve established a leading position in the market, they’re solving enterprise brands’ most complex experience challenges, and have built an incredible workplace culture. We’re excited to support their next chapter.”
Bold Orange has earned consistent recognition for both workplace excellence and performance, with accolades including Inc. Best Workplaces, Adweek’s Fastest Growing Agencies, and Most Admired CEO and CFO of the Year from the Minneapolis / St. Paul Business Journal. As demand for integrated, data-led experiences continues to grow, Bold Orange remains uniquely positioned to deliver relevancy at scale—backed by a standout team, a clear point of view, and an unwavering focus on growing its clients’ businesses.
About Bold Orange
Bold Orange is a leading customer experience company driving growth for brands by transforming how they connect with their customers. The company integrates data, strategy, creativity, and technology to architect and deliver personalized experiences at scale. Headquartered in Minneapolis, MN, with personnel in 18 states, the company has been nationally recognized for its business impact, enduring client relationships, and award-winning culture.
About Beringer Capital
Beringer Capital is a private equity firm specializing in the rapidly evolving digital transformation, information, media, marketing, commerce, data, and technology sectors. The firm invests in middle-market companies that are strongly positioned to benefit from the accelerating trend toward digital transformation. Beringer’s collaborative approach, combined with a proven track record of value creation, helps visionary leadership teams deliver exceptional client experiences and strong business results. Beringer Capital has offices in Toronto and New York.
For more information, visit: https://www.beringercapital.com