Privacy Policy

 

Last modified: August 1, 2026

Bold Orange Company (“Bold Orange”) respects your privacy and is committed to protecting your personal information. This Privacy Policy (the “Policy”) describes the types of personal information we collect when you use our website (boldorange.com), communicate with us, inquire about our services, or otherwise interact with us. This Policy also describes how we use personal information, who we may share it with, and certain rights and options you may have regarding your information. Use of our website is also subject to our Terms of Use, which are available here.

By using our website, engaging in business with us, communicating with us, or otherwise interacting with us, you consent and agree to our collection, use, and disclosure of your personal information as described in this Policy. If you do not agree with this Policy, please do not provide us with your information. This Policy does not apply to information that our customers collect or process using our services; please contact the relevant customer if you have questions about the processing of your personal information by such customer.

Important Information About This Policy

While we always aim to provide complete and transparent information about how we process your personal information, we reserve the right to amend or update this Policy from time to time, or to create additional policies, in order to accurately reflect changed circumstances or new legal requirements.  As a result, it is important that you read this Policy closely.

To assist us in ensuring that we can provide the most accurate information possible, we ask that you check this Policy for updates. We also ask that, if we have an ongoing relationship with you and any of the data you have provided is no longer accurate, you inform us so we can amend our records accordingly.

Personal Information We May Collect or Receive About You 

For the purposes of this Policy, “personal information” is any information that relates to an identified or identifiable natural person. Most of the personal information we collect is from or about individuals acting in a business or commercial capacity. Through our website, services, and other interactions with you, we collect and receive the following types of personal information.

A. Information You Provide

Personal information we collect from you includes the following categories.

  • Contact information – first name, last name, employer, position and your business contact information, including your business email address, mailing address, billing address, and telephone number.
  • Transactional information – details about your company’s, transactions with us, including method of payment, payments received, payment details, transaction history, products purchased, warranty information, and other information relating to your company’s purchases.
  • Marketing information – details regarding informational and promotional materials you may have accessed, requested or received from us, the products in which you are interested, your receipt of promotional communications, and information on your marketing or communication preferences.
  • Attendance details – details of events you have or are registered for, have attended or expressed interest in, testimonials provided events, photos or videos from events, and other details relating to your interactions with our events, goods, and services.
  • Communications information – details of any communications or inquiries you submit to us, including technical or customer support requests, through email, calls, chat, or other features available on our website.
  • Device and usage information – details regarding how and when you use our website, including the device used to connect to our website, your IP address and device identifier, the frequency and duration of your usage, the pages you view, what websites or search terms referred you to by our website, and information about your interaction with our website.

We collect this information when you access, use, or navigate our websites, fill in forms on our website, request information on our website, communicate with us (including by phone, email, webform, or otherwise), interact with features of our website, visit or engage with our social media pages, participate in surveys or sponsored activities, or otherwise provide us with personal information.

Please note that we may aggregate or anonymize the foregoing types of data such that they are no longer capable of identifying you, in which case they are no longer considered “personal information.”

B. Automatically Collected Information

Like most website operators, we use various technologies to collect certain types of information about the users of our website. Please note that the vendors that supply us the pixels, tags, web beacons, cookies, and the other tracking technologies discussed below collect your personal information simultaneously with our collection of such information.

The technologies we use on our website include the following.

  • Pixels, tags, web beacons, gifs, and similar code-based technologies.  These technologies are small pieces of code that run when a website page or an email is loaded. They are used to monitor the behavior of the visitor or email recipient (such as what icons were clicked or whether links in an email were opened) and gather analytics and details about the interaction.  For example, when you open our homepage, a pixel may run and generate information based on the visit (e.g., what day and time you were on the homepage), and then this information is processed by us or our vendors. Pixels work in conjunction with cookies to let us know what portions of our website are of interest to you and to help us provide you with tailored information. Even if you have disabled or turned off cookies (discussed below), the pixels, tags, and web beacons we use may still detect and collect certain information about your interaction with our website.
  • Cookies: Cookies are small text files that can be used by websites to make a user’s experience more efficient. Our website uses different types of cookies to, among other things, automatically recognize you when you return to our website, store information regarding your preferences, and analyze traffic to our website. Please note that where cookies are essential to the operation of our website, if disabled, you may not be able to enjoy certain features of the website. For further information about cookies, including how to refuse cookies, please visit www.allaboutcookies.org.  We do not honor “Do Not Track” signals.
  • Log Files.  We use log files to track actions occurring on our website and to collect data about visitors, including Internet service provider, referring/exit pages, and date/time stamps. This information is used for security purposes and to detect and prevent fraud.
  • Analytics.  Our website may also deploy third-party analytics tools, such as Google Analytics and Microsoft Clarity, among others.  These tools allow us to capture how users interact with our website through behavioral metrics, heatmaps, and session replay. Website usage data is captured to determine popularity of products/services and online activity.  We also use this information for site optimization and fraud/security purposes. These technologies may collect script errors and performance metrics, page URLs, navigation sequences, mouse movements, page interactions, device type, browser, keyboard inputs, and other similar items. You can find more information about how data is collected and processed in connection with the Google Analytics here and Microsoft Clarity here.
  • These technologies may be set or controlled by use (first-party technologies) or they may be set or controlled by third-party vendors or partners (third-party technologies).  Further, these technologies can be categorized as follows.
    • Essential: These technologies are necessary for the website to function and cannot be switched off in our systems. Examples include: cookies that allow pages to load correctly.
    • Performance: These technologies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the Website. Examples include: technologies we use for analytics.
    • Functional: These technologies are not strictly necessary for the website to function but help us improve your experience and understand how our site is used. Examples include: cookies and pixels that analyze your browser settings and preferences.
    • Advertising: These technologies support features like embedded videos or social media sharing. These technologies may collect personal information and may track your activity across other websites.

The information collected through these technologies may be combined with personal information or aggregated with other information we technologically or manually collect about or from you. We may share information about your use of our website with our analytics and marketing partners.

Please see the section below titled “Your Choices About Personal Information” for more information about options you may have to with respect to these technologies.

C. Information from Other Sources

We may obtain both personal and non-personal information about you from our business partners, vendors, contractors, suppliers, and other third parties and add it to other information we have collected. We, and the third parties we engage, may combine information we collect from you over time from our website, with information obtained from other sources.  This helps us improve the accuracy of our information, so we can improve our interactions with you.

D. Information from Social Media

If you interact with us on any social media platform, depending on your social media privacy settings, the personal information that you submit on the social media platform may be read, collected, or used by us as described in this Policy. In addition, when we respond to any interaction with you on social media, your account name/handle may be viewable by any and all members or users of our social media accounts.

Social media platforms operate independently from us and we are not responsible for the personal information that you choose to submit or link on any social media platform.  We encourage you to review the privacy policies and settings of any social media platform with which you interact to help you understand their privacy practices.

How We Use Your Information 

We (or the service providers acting on our behalf) use the personal information identified above for the following purposes:

  • Negotiating, entering into, and managing our relationship and agreements with your company, including providing our services, providing estimates, responding to requests for proposals, scheduling meetings, registering you for events and functions, processing payments, and answering requests from your company.
  • Providing and optimizing your experience using our website and ensuring that our content is presented to you in the most effective manner. This includes by leveraging third-party service providers who may assist with or facilitate interactive and non-interactive features on our website, and that provide functionalities we use to gather analytics and other insights into the users of our website.
  • Communicating with you and responding to your inquiries and communicating regarding our products and services, our agreements with your company, and other issues.
  • Sending promotional or informational communications, solicitations, surveys, and newsletters, tracking your marketing preferences, and for our internal marketing purposes.
  • Managing customer service issues, sending customer surveys, and otherwise soliciting and responding to customer feedback.
  • Managing, facilitating, and communicating with you regarding events and other opportunities to gain education, share materials, and network.
  • Developing, updating, and improving our website, services and customer experience, and otherwise improving our knowledge and insights regarding customers.
  • Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other harmful or unlawful activities in connection with our website, IT systems, and services.
  • Enforcing our agreements with you or your company, complying with our legal or regulatory obligations, and defending or advancing legal claims.
  • Notifying you about changes to our Website, products, and services, and material changes to this Policy.
  • Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.

For more information about your options relating to your personal information and your communication preferences, see “Your Choices About Personal Information” below.

Our Marketing Efforts

We may send you direct marketing communications from time to time, including news, updates, offers, and other announcements relating to our products and business. We may also disclose your information to those of our affiliates and related entities who have products or services that we believe may be of interest to you. We will only send marketing messages where the law allows us to do so and, if you no longer wish to receive marketing communications from us, then you can always unsubscribe using the option provided in the communication you received or by contacting us using the information below.

Disclosure of Your Information

When the information we collect is aggregated, anonymized, or otherwise does not identify you, it is no longer considered “personal information.” We may use such information for any purpose or disclose it to third parties, to the extent permitted by applicable law.

In addition, we may disclose your information to the following types of entities:

  • Service providers and third-party vendors we use to administer our business and that are necessary to provide our services, and to perform any contract with you or your company. For example, vendors we use to provide and support our IT providers, process payments, send newsletters, and provide email and data storage.
  • Our subsidiaries, affiliated entities, and business partners with whom we partner to provide our services or who may offer products or services that are relevant to you.
  • Other industry-related or event-attendee organizations who may use your information to contact you directly, provide you with details of their goods and services, or otherwise market to you.
  • Marketing vendors that may assist with lead generation, hosting information relating to clients and potential clients, marketing automation, advertisement placement and targeting, and marketing campaigns and communications. Note, certain of our vendors who supply us with tracking technologies used on our website (such as cookies) may collect your information simultaneously with us when you visit the website.
  • Analytics vendors in order to understand our website traffic and usage patterns, optimize our website, and identify potential new clients. Some of these vendors provide us with technologies that are deployed on our website and automatically collect information from and about your use of the website.
  • Regulatory and governmental authorities, law enforcement agencies, and courts, as necessary to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights, property, or the safety of us, our customers, or others.
  • Our professional advisors, such as lawyers, accountants, and other similar advisors.
  • Buyers or other successors prior to or in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as a part of bankruptcy, liquidation, or similar proceeding, where the information is among the assets being transferred.
  • Other parties for any purpose we disclose at the time you provide the information.

Protection of Personal Information

We use appropriate administrative, technical, and physical measures to protect your personal information from loss, theft, and unauthorized use, disclosure, or modification.  Please be aware that no data transmission over the Internet is 100% secure.  While we strive to protect your personal information, we cannot ensure or warranty the security of any information you transmit to us and you do so at your own risk.

Your Choices About Personal Information

We respect your right to make choices about the ways we collect, use, and disclose your information, so we try to offer you meaningful choices regarding your personal information.  Some choices you have regarding personal information include the following.

  • Marketing Emails – As required by applicable laws, you can opt-out of receiving promotional emails from us by clicking the “opt out,” “unsubscribe,” or similar link in any such promotional emails and following the instructions provided.
  • Website Technologies – Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies.  Each browser and device are different, so we recommend you evaluate the tools and settings available in your browser or device, as well as any available instructions for the same.  Please note that if you disable or delete cookies, you may not be able to access or use certain features of our website. The National Advertising Initiative also makes resources available to assist consumers in opt-out of certain tailored online ads, which you can access here: https://optout.networkadvertising.org/?c=1.
  • Google Analytics – As noted above, we use Google products in connection with the website.  If you would like to refrain from having your data collected by Google, Google has developed an opt-out browser that you can use here: https://tools.google.com/dlpage/gaoptout.
  • Declining to Provide Information – You can choose not to provide us with information we may request, but that may result in you being unable to use certain features of our website or our services, request information about our services, or initiate other transactions with us.
  • Do Not Track Mechanisms – Please note that our Website does not honor “Do Not Track” signals, and such signals will not impact the operation of the Website.

In addition to the above, you may contact us using the details provided at the end of this Policy with any questions about the choices relating to your personal information.

Information for California Residents

If you reside in California, please see our Privacy Notice for California Residents for more information about the rights afforded to you under California law.

Links to Third-Party Services

Our website may contain links to third-party websites. Those websites have separate privacy policies that you should review. We cannot take responsibility for the content of linked websites or those companies’ data-handling practices.

Data Location 

Bold Orange is located and performs services only for the benefit of companies in the United States. The information you provide to us may reside on servers or workstations located the United States. To the extent you are located outside the United States, you understand and consent that information you provide may be transferred to the United States. You also understand that the data protection laws in the United States may be different from those of the country where you reside.

Data Retention

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or other mandatory reporting requirements. To determine the appropriate retention period we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, whether we can achieve those purposes through other means, and the applicable legal requirements.  We also consider any specific limitation periods under applicable law.

Children’s Privacy

Our website is intended for a general audience and is not directed at children under the age of 18. Accordingly, we do not knowingly collect personal information from children under age 18 through the website.  Should we discover that a child under age 18 provided us with personal information, we will use that information only to inform the child that we must have parental consent before receiving such information.

Changes to this Policy 

Please note that we may change this Policy from time to time. If there are changes to our Policy, we will post them here and update the “Last Updated” date at the top of this document. Continued use of our website after any changes is deemed to be acceptance of those changes. Accordingly, we encourage you to check the Policy periodically for updates.

How to Contact Us 

If there are any questions regarding this Policy, or to make a complaint to us regarding our handling of your information, you may contact us using the information below.

Bold Orange

Bold Orange Company
100 Washington Ave S, Suite 750
Minneapolis, MN 55401

privacy@boldorange.com

Phone: 612-354-2832