Customer Experience
Customer experience design
Personalization strategies
Communications and data strategy
Offer optimization
Omnichannel touchpoint mapping
Modernization Assessment℠
Loyalty Program Design & Assessment
New program design
Program optimization and evolution
Structural program enhancements
Benefit analysis, tiering and development
Program, channel and campaign integration
Financial modeling and ROI analysis
Loyalty Liability Transformation
Program liability assessment and reduction
Currency- or rule-based program restructuring
Restructuring or exit planning for customer retention
Advertising Transformation Services
Strategy/planning for communication evolution
Persona development and personalization mapping
Test-and-learn plans and evaluation
Budget planning and reallocation from mass to measurable
Marketing team and operations realignment
Partnership Services
Partnership opportunity sourcing & negotiations
Ongoing partner management
Innovative partner constructs
P & L modeling