Driving Emotional Connections Through Powerful Experiences

The Situation

As the recognized industry leader in off-road vehicles (ORVs), Polaris has a proud tradition of innovation and forward-looking technology. The same motivated mindset applies to their ever-evolving marketing efforts.

Polaris was looking for a strategic partner to help strengthen their lead in the marketplace and they turned to us to bring their products to life in new, highly relevant ways. By capturing how customers experience ORVs, we were able to connect with audiences on a much deeper level.

WHAT WE DID

Polaris knew they needed to reach their customers in authentic, relevant ways at every step—seasonal campaigns to monthly inspiration and beyond. We dove in to start identifying, prioritizing, and creating the campaigns that would make the most impact.

Then, for a variety of different products, programs, campaigns, and initiatives, we implemented multi-channel creative that connected with customers in an emotional way to more effectively influence perceptions.

New Product Launches

New model announcements are highly anticipated moments for fanatic Polaris riders. We build excitement for these new products and lead people to purchase through engaging experiences.

Through cohesive campaigns, the touchpoints we create inspire and educate customers, showing them how a new off-road vehicle will fit into their lives.

Activation & Inspiration

You don’t get to stay an industry leader without cultivating a community of advocates who are loyal to the brand. Polaris was committed to providing ways for people to experience the off-road lifestyle.

Holiday Sales Event

The holiday season was the perfect opportunity to test out getting personal across product categories with a virtual buying guide.

The campaign included digital and printed gift guides to inspire their customers to give the gift of the outdoors.

IMPACT

In true Bold Orange fashion, we focused relentlessly on the customer to reveal insights and identify key opportunities for our client. As a result, Polaris is shifting how they show up in the marketplace. Together, we continue to move the brand forward, and help people work and play outside.