The Situation
Red Wing Shoes—the premium safety and lifestyle footwear brand—relies on a network of nearly four hundred independently-owned stores to sell the company’s renowned products, exclusively. These dealers are professional, knowledgeable salespeople dedicated to outfitting their customers with the best footwear, and for many of them, marketing isn’t their biggest priority. That’s where we come in: Bold Orange creates and manages a robust co-op marketing program comprised of localized digital marketing campaigns designed to drive store visits and email acquisition—and ultimately revenue growth for each store.
Given these independent Red Wing dealers are investing their own funds into the program, they expect to clearly understand how their local store campaigns are performing—and the return on their investments.
Our Approach
We set our sights on building an elegant, interactive, and mobile-friendly solution that could be tailored to each of the hundreds of store locations. Powered by strategically architected campaigns and a seamless data model, our vision was to bring essential metrics to life in a meaningful, usable way so dealers could quickly access the insights they need and stay focused on running their businesses.
The Solution
Now used regularly by hundreds of dealers, the reporting solution we delivered to Red Wing:
- Presents essential performance metrics in a simple and streamlined way
- Clearly illustrates return on media investment
- Provides intuitive interactivity and mobile friendliness
- Educates dealers on opportunities to influence better performance
We’re excited to share a look at the finished product.
Don’t hesitate to get in touch if you’d like to learn more about how we can help level-up your reporting.
