Minneapolis, MN, February 28, 2025 – Friday night at The Machine Shop in Minneapolis, the Twin Cities’ best creative minds gathered for AdFed The Show, a celebration of the most impactful marketing and advertising work of the year. Among the standout moments? Bold Orange and Great Clips taking home a Bronze in Copywriting for their collaborative digital experience, “Great Moments in Hair History.”
A Celebration of Hair-i-tage
Hair has always made history, and with this interactive experience, Great Clips and Bold Orange invited users to dive into the strands of time. Tied to users’ birth months, the campaign connected them to iconic moments in hair culture, from Beatlemania’s mop-top takeover to the birth of “The Rachel”, all wrapped in lighthearted storytelling that made hair history feel personal.
“This project was all about crafting a fun, engaging journey through the cultural moments that shaped hair—and, in turn, shaped us,” said Margaret Murphy, Founder & CEO of Bold Orange. “It’s an honor to see this work recognized, but even more rewarding to see how people connected with it.”
A Winning Partnership
Great Clips has long been a champion of effortless, everyday style, and “Great Moments in Hair History” brought that to life in an interactive, storytelling-driven experience that didn’t just offer a look back—it gave participants a reason to celebrate, with exclusive birthday offers woven into the campaign.
From the buzzed intensity of Brad Pitt’s Fight Club look to Rihanna’s iconic pixie cut, this project celebrated the power of a great haircut to define an era. Winning Bronze in Copywriting at AdFed The Show is a testament to the strength of collaboration, creativity, and the enduring impact of a great story.