Bold Moves, Smart Tech, and the Human Touch That Powers It All
Last week, our team joined more than 1,000 marketers—both virtually and in New York City—for Movable Ink’s 10th annual Think Summit. Over two days, we dove into the future of customer experience. From AI-driven automation to emotional brand storytelling, Think Summit showcased how the most forward-thinking brands are reshaping personalization to be more relevant, responsive, and real.
The speaker lineup also didn’t disappoint. Andy Cohen’s keynote on building die-hard fan loyalty had the crowd laughing and thinking. But the real reality stars were the product innovations, the real-world use cases, and the reminder that great marketing still comes down to one thing: being relevant.
What’s New: Da Vinci + Studio Releases Took Center Stage
Movable Ink’s Chief Product Officer, Bryan Wade, kicked things off with announcing enhancements to Da Vinci, their AI-powered engine for autonomous, hyper-personalized marketing.
What’s new in Da Vinci:
- Real-time content personalization
- Predictive behavioral modeling
- Send time optimization
- Automated, branded subject lines
- Built-in guardrails to reduce fatigue (up to 30% fewer sends)
Across Da Vinci users, email performance saw an average lift of 25%+ in revenue per send and 20%+ in click-through rate.
On the omnichannel front, Studio stepped into the spotlight with new capabilities across mobile, WhatsApp, and the web. Whether it’s a dynamic email, a real-time SMS, or a personalized landing page, Studio ensures every touchpoint is smart, scalable, and seamless.
With upcoming RCS (Rich Communication Services) support—the next generation of SMS that enables branded, interactive messages on Android— and integrations with platforms like Adobe and Salesforce, brands can now deliver seamless personalization across the entire journey (not just in the inbox).
Human + AI Insight: Keeping It Personal (and Human)
As you explore autonomous marketing, remember: AI is a tool, not the idea.
Session after session echoed this: success with AI isn’t about removing people from the equation, it’s about freeing them up to do their best work. The most compelling takeaways weren’t just about the shiny new technology, but about how brands are using it to rethink how work gets done.
”“It’s always the human brain that defines the idea.”
Overheard at Think Summit
Movable Ink’s new guide, The Future of Marketing is Autonomous, lays out a path forward:
- Let AI handle the high-volume, rules-based work
- Focus your team on creative strategy, brand voice, and emotional moments
- Measure success not by outputs, but by outcomes
The takeaway:
Autonomous marketing doesn’t mean hands-off.
It means more time for the human stuff: empathy, ideas, and brand-defining moments.
BOCO x Movable Ink: From Ideas to Impact
We left Think Summit inspired and ready to help brands bring these ideas to life.
As a trusted Movable Ink partner, Bold Orange helps brands unlock the full potential of Da Vinci and Studio by combining powerful tech with smarter strategy. Whether you’re exploring autonomous marketing or trying to orchestrate a cohesive omnichannel journey, we’re here to help it perform.
Need proof?
Our award-winning work with Intuit TurboTax made the stage at Think Summit where Tiffany Fitzgerald, Director of Strategy at Movable Ink, featured our partnership in her session “From Chaos to Connection: The Future of Media and Tech Storytelling.”
Ready for What’s Next? Let’s Build Together.
If your tech stack is underleveraged or your team is overwhelmed, we can help.
Our Personalization Blueprint is a smart diagnostic that identifies quick wins, maps long-term opportunities, and provides a clear, confident roadmap forward. 👉 Check it out
Or if you just want to chat through your strategy, let’s talk.
