Go onto almost any organization’s website or mobile apps to resolve a problem and you…
James VilaSeptember 8, 2020
Louis Vuitton recently told their Chinese customers via WeChat: “Every paused journey will eventually restart.…
Julia TestaMay 27, 2020
In these unprecedented times there is an opportunity to rethink how we engage with customers;…
Nicole RichApril 29, 2020
In our first bold prediction of 2020, we suggested that the due date for return…
James VilaMarch 19, 2020
As we begin a new decade, one thing is certain, change is the only constant.…
Bold OrangeJanuary 6, 2020
The holiday season is in full swing and data indicates that U.S. consumers will spend…
Bold OrangeDecember 2, 2019
Mark Twain famously uttered the words, “Reports of my death have been greatly exaggerated.” The…
James VilaOctober 7, 2019
I attended Forrester’s 2019 Consumer Marketing Conference, “Beyond the Direct-to-Consumer Revolution.” Since I am constantly…
Julia TestaApril 16, 2019
As marketers, we usher in the New Year by studying and making sense of the…
Bold OrangeJanuary 15, 2019
The big season of feasts, festivities, and shopping has officially commenced. Whether the shopping is…
Julia TestaNovember 21, 2018
The past few years have brought about unprecedented amounts of change in the way brands…
Jim SpechtMarch 22, 2018
With the cost of a 30-second spot during the Super Bowl averaging more than $5…
Julia TestaJanuary 29, 2018
After the holidays have come and gone, the most exciting thing for many in the…
Bold OrangeJanuary 16, 2018
2017 was a breakthrough year for personalized online shopping experiences. (more…)
Spencer SmithJanuary 9, 2018
Young consumers usher in a new era of “tap to pay” experiences. Chances are 2018…
Peter BrennanJanuary 9, 2018
Recently, I was looking forward to a brief getaway. The morning of my trip, I…
Julia TestaJanuary 9, 2018