THE SITUATION
The RaiseRight™ (formerly ShopWithScrip) online gift card fundraising platform was a family-favorite fundraiser for years, supporting community organizations across the U.S.—including schools, sports teams, bands, churches, and more. Though over time, organization enrollment, participant engagement, and overall sales became stagnant.
The brand realized the need to simplify its digital experiences to keep up with advances in technology and heightened consumer expectations. RaiseRight relied on us to modernize the brand and its key digital touchpoints to make a real impact on the business—so it could continue making a real impact in communities.
The Impact of Gift Card Fundraising
Using powerful testimonials to acquire new organizations and participants.
WHAT WE DID
We performed a holistic audit including marketing performance measurements, technical assessments, and a brand analysis to gain a deeper understanding of the business and primary areas of growth.
Then, we prioritized opportunities and developed a cross-functional roadmap to guide us while we led the transformation. All of which resulted in a stronger brand platform supported by a cohesive digital experience and ready-to-use marketing tools.
01
Brand & Positioning
Just like consumer expectations evolved, the brand name needed to evolve—making room to grow the business offering and to capture more attention in the marketplace. Our creative team studied the fundraising landscape and zeroed-in on the brand’s value to deliver a stronger identity and positioning.
02
Streamlined Digital Experience
We concepted and executed a new user- and mobile-friendly website to make the program easier to understand, the enrollment process quicker, and fundraising easier. Plus, we designed and developed a mobile app that enables on-the-go fundraising—perfect for people’s busy lifestyles.
And because we never stop at status quo, we took the product to the next level. Across platforms, we implemented new features to better engage and retain audiences, including live chat, more payment options, goal tracking, and new delivery options.
03
Marketing Tools
To create efficiencies, drive awareness, and ensure go-to-market success, we created ready-to-use digital gift guides, targeted content, and promotional videos.
Home Delivery
A short clip that educates participants about the new option to get gift cards delivered right to their doors.
IMPACT
RaiseRight is now the nation’s largest online fundraising platform—and growing. Currently, it supports more than 50,000 organizations that have raised more than $800 million.
+15%
increase in family adoption
250%
increase in partner funding
1,300
new organizations enrolled in less than 6 months
“Bold Orange has been instrumental in evolving our mindset and approach as we become a more digitally-native, customer-focused organization. The impact on our company, and the organizations and families we serve, has been immeasurable.”
SVP, Sales and Marketing
