Insights Digital Experience Audits: How to Uncover Transformative Insights Consumer preferences and expectations are changing at a record pace. The rapid adoption of digital…Julia TestaJuly 28, 2023
Insights Nurturing Is No Longer A Phase Louis Vuitton recently told their Chinese customers via WeChat: “Every paused journey will eventually restart.…Julia TestaMay 27, 2020
Insights 4 Takeaways From Forrester’s Direct-To-Consumer Conference I attended Forrester’s 2019 Consumer Marketing Conference, “Beyond the Direct-to-Consumer Revolution.” Since I am constantly…Julia TestaApril 16, 2019
Insights 5 Trends in Retail This Holiday Season The big season of feasts, festivities, and shopping has officially commenced. Whether the shopping is…Julia TestaNovember 21, 2018
Insights The Super Bowl: Winning Without the Ads With the cost of a 30-second spot during the Super Bowl averaging more than $5…Julia TestaJanuary 29, 2018
Insights Human Loyalty as a Competitive Advantage Recently, I was looking forward to a brief getaway. The morning of my trip, I…Julia TestaJanuary 9, 2018
