MINNEAPOLIS – Bolstered by driving more relevant and personalized marketing experiences for brands, Bold Orange, a human connections company that modernizes digital experiences, customer relationship management (CRM), go-to-market strategies and loyalty for brands, today announces it added four new team members and expanded to California and Texas.

“Our value proposition is in demand and that’s driving our growth,” said Margaret Murphy, founder and CEO, Bold Orange. “We show up differently to help brands get the most out of their personalized marketing to drive business results and impact bottom lines. We earn quick, sustainable wins for clients in a nimble, strategic and efficient way by combining our proprietary Fast Tracker℠ with long-term planning.”

Bold Orange clients including Polaris, Anytime Fitness, Brandless, SPS Commerce, and Christmas Tree Shops, a subsidiary of Bed, Bath & Beyond, Inc. are already benefiting from the combined skills and experiences of the following new team members:

  • Garvii Thomas brings remarkable experience in loyalty and 1to1 marketing to his role as director of analytics at Bold Orange. Thomas anchors the company’s southern region and is based in Dallas, Texas. He brings more than 15 years of experience including six-and-a-half years at Hilton Hotels and more than four years at direct marketing agency Ansira, an independent agency specializing in brand-to-local marketing. Thomas earned his Master of Science in applied economics from University of North Texas and his Bachelor of Business Administration (BBA) from Midwestern State University.
  • As director of strategy, James Vila manages BOCO’s California presence. Previously, Vila led the global customer experience for Cisco Systems where he customized high-value, technology-enabled business transformation strategies for Cisco’s top customers, including JP Morgan Chase, Walgreens, and Wells Fargo. Prior to that, he served as a principal at Peppers & Rogers among other senior leadership roles in marketing. Vila earned a bachelor’s degree at the University of Leeds in West Yorkshire, England.
  •  Amy Hillman joined Bold Orange as chief financial officer and will help manage the company’s growth strategy. Hillman’s prior experience includes leadership roles at OLSON, Snyder’s Drug Store, and Archway Marketing Services. She earned both her undergraduate and Master of Business Administration (MBA) at the University of Minnesota Carlson School of Business.
  • Kim Perila-Schlink is leading the marketing for BOCO’s non-profit focused arm, ShopWithScrip, the nation’s leading fundraising company for schools and organizations whereby they partner with more than 750 brands to provide gift cards for fundraising purposes. Perila-Schlink joined Bold Orange from Ovative where she was director, client and marketing services. She earned her bachelor’s from Concordia College and her MBA from Rockhurst University.

“We couldn’t be more thrilled to welcome this visionary group of new team members,”  Murphy added. “They bring deep skills and experience across analytics, digital, marketing and loyalty to deliver immediate results for our clients.”