Personalization isn’t just a buzzword—it’s the key to creating real, meaningful customer connections. Last week, Bold Orange had the privilege of joining our partner Movable Ink at their Annual Sales Kickoff (SKO) to deepen our partnership and explore how, together, we help brands unlock the full potential of data-driven, real-time engagement.
Partnership Drives Impact
Movable Ink is a leader in dynamic, AI-powered personalization, enabling brands to deliver real-time, relevant content at scale. But technology alone isn’t enough—it takes the right strategy and execution to maximize its impact. That’s where Bold Orange comes in. As a dedicated services provider, we work alongside Movable Ink to ensure brands not only adopt the technology but fully integrate it into a holistic, results-driven personalization strategy.
The proof? Our award-winning work with Intuit TurboTax, where we create seamless, hyper-relevant, personalized communications that earned two MediaPost OMMA Awards and drive measurable results. This partnership showcases how brands can push personalization further when technology, strategy, and creativity work hand in hand.
Maximizing Your Return on Personalization
- Technology + Strategy + Creative = True Impact – Movable Ink provides the power, and Bold Orange ensures that power is fully realized at every touchpoint.
- Beyond Implementation—Optimization – We don’t just help brands use Movable Ink; we help them refine, test, and optimize their personalization efforts for maximum engagement and ROI.
- Collaborating to Deliver Success at Scale – Our collaboration with Movable Ink and Intuit TurboTax is just one example of how leveraging both Movable Ink’s technology and Bold Orange’s expertise delivers award-winning results.
Take Your Personalization to the Next Level
Attending Movable Ink’s SKO reinforced our shared commitment to helping brands unlock the full potential of AI-powered personalization. The brands that will lead in 2025 are those investing in hyper-personalization, automation, and real-time engagement.
If you’re looking to assess where your personalization strategy stands today and uncover opportunities for growth, our Personalization Blueprint can help. This tailored assessment evaluates your current efforts, identifies gaps, and provides a clear, actionable roadmap to help you drive measurable results.