The holiday season is in full swing and data indicates that U.S. consumers will spend significantly more than previous years. Let’s take a closer look at how consumers are approaching and completing their holiday shopping.
Although it’s still early, data is showing that the shopping behaviors on Black Friday and Cyber Monday are no longer as clearly delineated as they once were. In fact, Adobe Analytics announced that Black Friday 2019 online sales reached $7.4 billion —making it the second-largest online shopping day on record.