MINNEAPOLIS, Minnesota (August 23, 2021) – Today, Bold Orange Company (BOCO) announced the company was recognized by an independent research firm and received among the highest scores in the Loyalty Marketing and Design Services criterion, and the highest scores possible in the Vision and Performance criteria.
Just three years after launch, Bold Orange (BOCO) has already established itself as a leading provider in the loyalty industry through its focus on creating loyalty through enterprise-wide brand experiences. Bold Orange was among the select companies that Forrester invited to participate in The Forrester WaveTM: Loyalty Service Providers, Q3 2021 evaluation. In the report, Bold Orange was named as a Strong Performer.
The Forrester WaveTM assesses top loyalty service providers in the market to show how each one measures up in key areas and to help B2C marketers choose the right partner for them.
Bold Orange received the highest possible score in the Vision criterion. In the report, Forrester noted that “BOCO’s key strategic strength is its vision which espouses the need for loyalty to be an enterprisewide endeavor and focuses on building loyalty through experiences.”
“We believe that being the youngest company named and recognized as a Strong Performer by Forrester shows that our vision and the work we do for our clients is impactful and purposeful, and we couldn’t be more proud,” said Margaret Murphy, CEO of Bold Orange.
This vision has been supported by exceptional growth, with the company recently augmenting its loyalty and customer experience capabilities with performance marketing, martech enablement services and deeper analytics. This strengthening of services allows Bold Orange to provide modern, holistic and customized solutions for brands. Forrester noted that references called out BOCO’s tailored rather than cookie-cutter recommendations, and client references overall praised BOCO’s ability to understand their business needs and objectives.
While Bold Orange’s offering is continuing to grow and evolve—as recognized by this evaluation—their strong foundation as a customer-obsessed company remains constant.
About Bold Orange Company (BOCO)
Bold Orange, headquartered in Minneapolis, MN, is an award-winning customer experience company with a two-fold purpose: to drive business and societal progress. Bold Orange focuses on helping brands outperform in the areas of acquisition, growth, engagement and retention. For more information, visit Bold Orange, follow us on Twitter, Facebook, Instagram, and LinkedIn.