MINNEAPOLIS, Minnesota, Aug. 16, 2023 — Bold Orange Company, a leading customer experience company, announced today its inclusion in Forrester’s Loyalty Services Providers Landscape, Q3 2023. The report provides a comprehensive overview of loyalty services providers, and highlights industry trends and market dynamics.

In a landscape where brands seek to cultivate devoted customer bases amidst evolving consumer preferences and global economic uncertainties, loyalty services providers play a pivotal role. Forrester defines loyalty services providers as marketing service partners that offer specialized loyalty consulting services to assist companies in developing and managing loyalty strategies, loyalty program design, performance measurement and operational support.

Specifically, Bold Orange is proud to support clients by:

  • Designing loyalty strategies that are underpinned by thorough market research, data analysis and a defined value exchange between brands and consumers.
  • Analyzing customer data to generate actionable insights, including customer segmentation and journey strategy.
  • Enhancing loyal customers’ experiences to increase engagement, recognizing the direct link between customer experience and loyalty.

According to Forrester’s marketing survey 2023, 55% of global B2C marketing decision-makers have increased their investments in relationship and loyalty marketing, while 33% are maintaining their spend. Brands are turning to loyalty services providers not only to create new loyalty strategies and programs but also to adapt existing initiatives to align with changing customer needs and economic challenges. Bold Orange stands out as a trusted partner in this dynamic landscape, providing a holistic approach to loyalty strategy, customer engagement and technology enablement.

Bold Orange recently shared more about their distinct approach to loyalty strategy, which emphasizes the importance of creating sustained relevancy — the result of connecting the needs and desires of your customers with the offerings that your brand is uniquely positioned to provide. They believe some of the most innovative (and successful) programs are those that appeal to specific audiences via curated experiential benefits.

Bold Orange’s inclusion in this prestigious report underscores its commitment to helping brands navigate the complexities of loyalty marketing in an era of rapid change. “Bold Orange is proud to be recognized in Forrester’s ‘Loyalty Services Provider Landscape, Q3 2023’ report. Our dedication to delivering innovative solutions and unmatched expertise in loyalty strategy has contributed to our industry recognition,” said VP, Strategic Growth, Spencer Smith. He concluded saying, “We look forward to continuing to partner with brands to cultivate strong, lasting customer relationships.”

Explore the full Forrester report, “The Loyalty Services Providers Landscape, Q3 2023,” to gain insights into the evolving loyalty marketing landscape and discover how an effective loyalty strategy can drive enhanced business outcomes.

About Bold Orange Company

Bold Orange Company is a leading customer experience company focused on helping brands outperform in the areas of acquisition, engagement, growth and retention. They believe authentic human connections are the single most important driver of business and societal progress. They exist to create those connections and driving relevancy between businesses and their customers is what they do. Solutioning through strategy, content, technology, media and analytics is how they do it. Human-led, purposeful, brave, future-focused. That is who they are.