Insights 2025 Bold Predictions Strategic Shifts That Demand Your Attention 2025 will belong to brands that simplify complexity…Bold OrangeDecember 11, 2024
Curious Conversations Demystifying Salesforce Data Cloud with Matthew Wash Welcome to Curious Conversations, where we dive into important topics on all things growth, innovation…Bold OrangeNovember 26, 2024
News Bold Orange Named Search Engine Land Finalist for SEO Campaign with Indian Motorcycle Bold Orange and Partner Indian Motorcycle Achieve Search Results Highest Honor Minneapolis, MN, October…Bold OrangeOctober 14, 2024
News Bold Orange Wins Big at MediaPost OMMA Awards Bold Orange Company Celebrates Dual Wins at MediaPost OMMA Awards for Email Campaign Excellence with…Bold OrangeOctober 11, 2024
Insights Powering a Smarter Digital Customer Experience with Generac The Situation Generac, the world’s leading manufacturer of home standby generators, has long been at…Bold OrangeOctober 4, 2024
Insights Seeing Beyond the Page: Dyslexia as a Creative Strength in Design What if I told you there’s a superpower some people are born with—one that many…Tanner QuieOctober 1, 2024
News Bold Orange Recognized as 4x Finalist in 2024 MediaPost OMMA Awards Minneapolis, MN – September 24, 2024 – Bold Orange Company, a leading customer experience agency,…Bold OrangeSeptember 24, 2024
News Amy Hillman Named Minneapolis/St. Paul Business Journal CFO of the Year Minneapolis, MN, September 11, 2024 – The Minneapolis/St. Paul Business Journal today announced its honorees…Bold OrangeSeptember 11, 2024
News Bold Orange among Inc. 5000 Fastest Growing Private Companies for Third Consecutive Year Bold Orange Ranks No. 1756 on the 2024 Inc. 5000 For the third consecutive year,…Bold OrangeAugust 13, 2024
News Bold Orange Company Acquires SaaS Technology Platform, Journey 121® The acquisition deepens Bold Orange’s technology and analytics offerings to help multi-location brands elevate customer…Bold OrangeJuly 10, 2024
Insights Launching a New Lineup for an Iconic Motorcycle The Situation Indian Motorcycle had huge news to share about one of their most beloved…Bold OrangeJuly 1, 2024
News Bold Orange Takes Home Three Hermes Creative Awards HERMES CREATIVE AWARDS ANNOUNCES WINNERS FOR 2024 DALLAS, TX, June 14, 2024 -- Hermes…Bold OrangeJune 20, 2024
Insights Salesforce Connections 2024 Top Takeaways The Bold Orange Team showed up in force at Salesforce Connections in Chicago. The 2024…Bold OrangeMay 31, 2024
Insights CX Midwest 2024 Top Takeaways 1. Your Biggest Competitor is Time According to Brian Solis, the AI Economy, Attention…Bold OrangeMay 24, 2024
News MSPBJ Lists Margaret Murphy Among 2024’s Most Admired CEOs MARGARET MURPHY SELECTED AS A 2024 MOST ADMIRED CEO HONOREE BY THE MINNEAPOLIS/ST. PAUL BUSINESS…Bold OrangeMay 6, 2024
News Margaret Murphy Named Entrepreneur Of The Year® 2024 Heartland Finalist EY Announces Margaret Murphy of Bold Orange Company, LLC as an Entrepreneur Of The Year®…Bold OrangeApril 26, 2024
News Demystifying eBay’s International Shipping Program eBay's International Shipping program is designed to make the process of shipping to other countries…Bold OrangeApril 23, 2024
News Flying High: The Rise of Pigeon-Powered Marketing Three months ago, we began the year with a bold prediction: the future of marketing…Bold OrangeApril 1, 2024
Insights The Impact of Generative AI on Search—and Where to Focus Now Will ChatGPT finally be the platform to end Google’s reign? It’s a question that’s been…Andy ThomsonMarch 29, 2024
News Bold Orange Scores a Trio of Wins at AdFed’s The Show The Advertising Federation of Minnesota (AdFed) is a non-profit, professional trade association that has served…Bold OrangeMarch 13, 2024
Insights Making the Most of Salesforce Marketing Cloud When an organization makes the decision to invest in Salesforce Marketing Cloud, much of the…James VilaFebruary 15, 2024
News Delivering Store-Level Marketing Insights for Red Wing Shoes The Situation Red Wing Shoes—the premium safety and lifestyle footwear brand—relies on a network of…Bold OrangeFebruary 9, 2024
Insights A Bold Approach to Better Emails 13 best practices to help you drive stronger results. Email is an extremely effective channel…Bold OrangeJanuary 29, 2024
News Minneapolis/St. Paul Business Journal Names Spencer Smith as 40 Under 40 Honoree Minneapolis, MN, January 24, 2024 — Bold Orange announced today that Spencer Smith, Vice President…Bold OrangeJanuary 24, 2024
Insights 2024 Bold Predictions The Customer Experience Foresight You Need to Stay Ahead While 2023 didn’t deliver the…Bold OrangeJanuary 10, 2024
News Margaret Murphy Named to the TCB 100 People to Watch List for 2024 Minneapolis MN, Dec. 5, 2023—In exciting news, Bold Orange Company announced today that CEO and Founder…Bold OrangeDecember 5, 2023
Curious Conversations A Conversation with Phil Steger Welcome to Curious Conversations, where we get to know business leaders and hear about their…Bold OrangeDecember 4, 2023
Insights On-Demand Webinar: Streamline Your Buyer Journey with Personalization Co-hosted by Bold Orange and Salesforce We recently sat down with the team at Salesforce…Bold OrangeNovember 14, 2023
News Bold Orange Shines as #2 Fastest Growing Company at Fast 50 Awards BOLD ORANGE SELECTED AS 2023 FAST 50 HONOREE BY MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL. Minneapolis,…Bold OrangeOctober 27, 2023
News Bold Orange Named the #1 Fastest Growing Agency in the Midwest by Adweek Minneapolis, MN, October 23, 2023 — Bold Orange Company is proud to announce that it…Bold OrangeOctober 23, 2023
News Search Engine Land Awards Announces Bold Orange and Red Wing Shoes as Finalists Bold Orange Company named a finalist for Best Local Search Marketing Initiative – PPC for…Bold OrangeOctober 18, 2023
Insights How to Build a Design System for the Future Creating a design system is a complex and often daunting task. Not only does it…Bold OrangeOctober 17, 2023
Insights The Latest in Customer Experience: Macrotrends to Guide Your 2024 Planning How well do you know your customers? Do you notice when their wants and needs…Bold OrangeOctober 11, 2023
Insights The Hidden Potential of Salesforce Marketing Cloud, Part 2 Missed part one of our series covering scoring functions that make it easy to communicate…Bold OrangeSeptember 29, 2023
News Bold Orange Named MediaPost EIS Award Finalist for Polaris XPEDITION Launch Emails Bold Orange Company Named Finalist for MediaPost EIS Awards for Outstanding Polaris XPEDITION Launch Emails…Bold OrangeSeptember 21, 2023
Insights The Hidden Potential of Salesforce Marketing Cloud, Part 1 Relevancy is the only currency that matters — we say it a lot because it’s…Bold OrangeSeptember 14, 2023
Insights Relevancy is Everything: Rethinking Loyalty in an Evolving Consumer Landscape We’re not even halfway through the 2020s, but already it’s been a decade of unprecedented…Spencer SmithAugust 31, 2023
Insights How Top Brands Approach CX: 4 Tips to Make It Your #1 Differentiator The panels at this year’s CX Midwest were rich with thought provoking insights. For the…Bold OrangeAugust 22, 2023
Insights The Top Takeaways from CX Midwest 2023 We’re so excited to share that the first-ever CX Midwest — a summit brought together…Bold OrangeAugust 17, 2023
News Bold Orange Recognized in 2023 Loyalty Services Provider Report MINNEAPOLIS, Minnesota, Aug. 16, 2023 — Bold Orange Company, a leading customer experience company, announced…Bold OrangeAugust 16, 2023
News For Second Year in a Row, Bold Orange Named an Inc. 5000 Fastest Growing Private Company Bold Orange Company Lands on Inc. 5000 List For the 2nd year in a row,…Bold OrangeAugust 15, 2023
Insights Digital Experience Audits: How to Uncover Transformative Insights Consumer preferences and expectations are changing at a record pace. The rapid adoption of digital…Julia TestaJuly 28, 2023
Insights Understanding Customer Experience Prioritization In a world that is increasingly adapting to better meet customer needs and expectations, many…Spencer SmithJuly 6, 2023
Insights How to Efficiently Activate Local Marketing at Scale 2020 shook the world. Ten years of innovation took place in the matter of months.…Carie OttoJune 26, 2023
News Bold Orange Selected as a 2023 Best Places to Work by Minneapolis/St. Paul Business Journal BOLD ORANGE COMPANY SELECTED AS 2023 BEST PLACES TO WORK HONOREE BY MINNEAPOLIS/ST. PAUL BUSINESS…Bold OrangeJune 22, 2023
Insights Our Top Takeaways from Salesforce Connections 2023 If you’ve ever attended a Salesforce event, you know there’s never a dull moment—and Salesforce…Daniel OlsenJune 20, 2023
Insights The Value of Content Taxonomy: The Rosetta Stone of Marketing Automation Content taxonomy is an essential tool for marketers, one that enables the planning and execution…Vince KeefeMay 23, 2023
News Inc. Magazine Honors Bold Orange as a 2023 Best Workplace Minneapolis, MN, May 9, 2023 -- Bold Orange Company has been named to Inc. Magazine’s…Bold OrangeMay 9, 2023
Insights On-Demand Webinar: How Carolina Cat Achieved Next-Level Personalization with Marketing Cloud In today's fast-paced digital world, personalized customer experiences have become more critical than ever. But…Bold OrangeMay 1, 2023
News Bold Orange Flies Away with Three Hermes Creative Awards HERMES CREATIVE AWARDS ANNOUNCES WINNERS FOR 2023 DALLAS, TX, May 1, 2023 -- Hermes…Bold OrangeMay 1, 2023
News Margaret Murphy Named Entrepreneur Of The Year® 2023 Heartland Finalist EY Announces Margaret Murphy of Bold Orange Company, LLC as an Entrepreneur Of The Year®…Bold OrangeApril 28, 2023
Insights Creating an Actionable Personalization Strategy Personalization has been a buzzword in the world of marketing for decades. What started with…Spencer SmithApril 21, 2023
Insights The Power of an Integrated Search Strategy Search engine optimization (SEO) and search engine marketing (SEM) are two essential strategies that brands…Andy ThomsonMarch 26, 2023
Insights Using Psychology and Empathy to Create Purposeful and Enjoyable Experiences Humans are complex. We have different needs and goals at different times and in different…Tanner QuieMarch 18, 2023
Curious Conversations A Conversation with Erica Jensen Welcome to Curious Conversations, where we get to know business leaders and hear about their…Bold OrangeFebruary 22, 2023
Insights Curiosity in the Workplace: Why You Need It and How to Cultivate It Curiosity is a powerful tool that can be used to improve oneself in a variety…Bold OrangeFebruary 9, 2023
Insights 2023 Bold Predictions Another year in the books. And what a year it’s been. As brands continue to…Bold OrangeJanuary 24, 2023
Insights How to Build Your Digital Experience Strategy The global pandemic has heightened consumer expectations and accelerated digital transformation initiatives. According to recent…Spencer SmithJanuary 14, 2023
Insights Elevating Your Digital Experience With Marketing Cloud Personalization Have you ever been shopping in a retail clothing store and had an associate clearly…Bold OrangeJanuary 7, 2023
Insights The Case for Sending More Accessible Emails Consider this reality: we’re all only temporarily able-bodied. The CDC reports 26% (one in 4)…Karen JohanningDecember 14, 2022
Insights Preparing Your Loyalty Strategy for 2023 Over the past three years, consumer behavior has evolved drastically. Buy online pick-up-instore, accelerated delivery,…Spencer SmithNovember 4, 2022
News Bold Orange #2 Fastest-Growing Private Company in the Twin Cities For Immediate Release Kathy Robideau 612-288-2100 twincities@bizjournals.com BOLD ORANGE COMPANY #2 AMONG FASTEST-GROWING PRIVATE…Bold OrangeOctober 31, 2022
Insights Salesforce Marketing Cloud: Winter ’23 Release Highlights Every Spring, Summer and Winter, our friends at Salesforce announce major releases aimed at improving…Julie JohnsonOctober 10, 2022
News Bold Orange and Be The Match Named MediaPost OMMA Finalist MINNEAPOLIS (September 9, 2022) – An exciting day for Bold Orange Company and partner Be…Bold OrangeSeptember 9, 2022
News Bold Orange and Red Wing Shoes Selected as AdFed Minnies Finalist MINNEAPOLIS (September 7, 2022) – The 4th Annual Minnies | Media Innovation Awards takes place…Bold OrangeSeptember 8, 2022
Insights Why Ask Why? A Philosophical Approach to Project Clarity The question of “why?” is as old as humanity itself. The quest to answer it…Bold OrangeSeptember 7, 2022
Curious Conversations A Conversation with Our Bold Interns Welcome to Curious Conversations, where we get to know business leaders and hear about their…Bold OrangeSeptember 1, 2022
News Margaret Murphy Among List of 2022 Notable Women Entrepreneurs MINNEAPOLIS, MN (August 19, 2022) - Bold Orange Company (BOCO) announced today that CEO Margaret…Bold OrangeAugust 19, 2022
News Bold Orange Named an Inc. 5000 Fastest Growing Company MINNEAPOLIS AGENCY BOLD ORANGE COMPANY RECOGNIZED ON PRESTIGIOUS INC. 5000 LIST The annual list of…Bold OrangeAugust 16, 2022
Curious Conversations A Conversation with Charles Aaron Welcome to Curious Conversations, where we get to know business leaders and hear about their…Bold OrangeJuly 24, 2022
Insights Salesforce Connections 2022: Key Takeaways After a two-year break from in-person events, it was such a great feeling attending Salesforce…Julie JohnsonJuly 15, 2022
Insights Forrester CX North America 2022: Insights and Takeaways In late June, Forrester held its annual CX North America conference in the Music City:…Spencer SmithJuly 8, 2022
Insights Optimizing Your Dealer Network Marketing Program to Drive Sales Consumers are demanding better experiences from brands that sell through dealer networks When it comes…Scott PearsonJune 24, 2022
News Bold Orange Named a Best Place to Work for Third Year in a Row For Immediate Release Kathy Robideau 612-288-2100 twincities@bizjournals.com BOLD ORANGE COMPANY SELECTED AS 2022 BEST PLACES…Bold OrangeJune 8, 2022
Insights 5 Efficient Ways to Collect Voice of the Customer Insights While working on a customer experience project, you’ve probably heard someone say: “We don’t have…Vince KeefeMay 17, 2022
Curious Conversations A Conversation with Amy Halford Welcome to Curious Conversations, where we get to know business leaders and hear about their…Bold OrangeMay 2, 2022
News Creative Excellence Lands Bold Orange Three Awards We believe in authentic human connections and doing great work for our clients. It's really…Bold OrangeApril 8, 2022
News Bold Orange Steps Up the Company Swag Game Branded mugs, pens, USBs. Been there. Repped that. After two years of heavy research—not tied…Bold OrangeApril 1, 2022
News An Empowering Internship for Bold Humans So, you're interested in an internship? Awesome. Internships are the foundation for your future career.…Bold OrangeFebruary 22, 2022
Insights Ecommerce Success Starts with a Better Video Strategy We can’t ignore the force of TikTok and Instagram Reels, or how users are scrolling…Bold OrangeJanuary 31, 2022
Insights 2022 Bold Predictions 2021—what a year it was. And while we seem to say that about every year…Bold OrangeJanuary 18, 2022
Insights Google Analytics 4 (GA4): The Benefits To Better Your Business In October of 2020, Google released its fourth version of its Google Analytics platform. Affectionately…Bold OrangeDecember 12, 2021
Insights Sharpening Your Approach To Conversion Rate Optimization Perfecting a Conversion Rate Optimization (CRO) strategy can take brands years and plenty of testing.…Vince KeefeOctober 20, 2021
Insights The New Age of Cross-Channel Strategy The consumer landscape is constantly evolving and that includes how, where and when a consumer…Carie OttoOctober 14, 2021
Insights 5 Steps to Maximize ROI on Your Marketing Cloud Implementation Salesforce Marketing Cloud has become a pivotal investment for many organizations over the years. Like…Bold OrangeOctober 5, 2021
Insights Two Flexible Lead Scoring Solutions with Salesforce Marketing Cloud Many companies classify themselves as either B2B, B2B2C, or direct-to-consumer (DTC) regardless of their industry.…Bold OrangeSeptember 21, 2021
Insights How To Prepare Your Digital Marketing for the End of Third-Party Cookies Cookies are the gooey core of digital advertising as we know it today. Marketers and…Andy ThomsonSeptember 7, 2021
Insights 5 UX Analytics Methods that Provide Powerful Insights Expanding your methods for gathering and analyzing customer data can help you learn more about…Spencer SmithAugust 24, 2021
News Bold Orange Recognized as a Strong Performer in Loyalty Services Report MINNEAPOLIS, Minnesota (August 23, 2021) – Today, Bold Orange Company (BOCO) announced the company was…Bold OrangeAugust 20, 2021
Insights iOS 14.6’s Impact on Facebook Advertising Apple has made data privacy changes which, when activated by an iPhone user, significantly impact…Bold OrangeAugust 17, 2021
Insights iOS 15 Apple Mail Privacy: Best Practices for Marketers This summer, Apple announced a new privacy update that will be rolled out with the iOS 15 release in September 2021. The update will include new privacy features in Apple Mail that will affect…Bold OrangeAugust 10, 2021
Insights A Personalization Framework for Salesforce Interaction Studio Regardless of industry and size, companies everywhere are focused on improving the customer experience. However,…Bold OrangeJuly 1, 2021
News Bold Orange Selected as Best Places to Work Honoree by Minneapolis/St. Paul Business Journal For Immediate Release Kathy Robideau 612-288-2100 twincities@bizjournals.com Minneapolis, MN, June 15, 2021 – Bold…Bold OrangeJune 15, 2021
Insights The Rise of Social Commerce Social media has an effortless way of continuing to adapt to consumer needs and evolving…Bold OrangeJune 7, 2021
Insights Google’s Heightened Focus on User Experience Google is making an update to their ranking algorithm beginning mid-June 2021, adding to the…Vince KeefeJune 1, 2021
Insights Emerging From the Pandemic: What’s Next for Consumer Behavior? It’s no question COVID-19 significantly impacted how we behaved as consumers, and from rapid adoption…Megan ReardonMay 19, 2021
Insights B2B Marketing is Getting Personal B2B sales and marketing leaders are increasingly acknowledging the need to adopt more personalized marketing…James VilaMay 14, 2021
News Bold Orange Acquires Three Deep Marketing MINNEAPOLIS, Minnesota (April 20, 2021) – Today, Bold Orange Company (BOCO) announced that they have…Bold OrangeApril 20, 2021
Insights What is an SEO Audit? What is an SEO Audit? An SEO audit is the process of analyzing how well…Bold OrangeApril 8, 2021
Insights Handling Your Data: DMP vs DSP vs CDP In today’s modern, tech-filled world, data is what drives most aspects of digital media. In…Bold OrangeMarch 23, 2021
