MINNEAPOLIS – (Nov. 11, 2018) – Bold Orange, a human connections company that works to modernize loyalty, customer relationship management (CRM) and digital experiences for brands, announces it was listed in Forrester Research’s October 22, 2018 report: Now Tech: Loyalty Marketing, Q4 2018.
The report is designed to help business-to-consumer marketing executives navigate the diverse loyalty landscape and choose partners based on size and capabilities.
Since founder Margaret Murphy launched Bold Orange just 10 months ago, the company has proven to be a disrupter in the marketplace.
“We are thrilled that Forrester recognized us,” said Murphy. “As a relatively new player, our flexibility combined with our modern, fresh perspective to loyalty and CRM enables us to achieve results faster for brands.”
In addition to the featured vendors, the report contains recommendations for what to consider when choosing a loyalty partner, including how to improve customer relationships with loyalty marketing, as well as how to look past program management when considering potential partners and ensure your loyalty partner pushes your loyalty strategy beyond the usual points and discounts.
About Bold Orange Company (BOCO)
Bold Orange, based in Minneapolis, Minn., is a human connections company with a two-fold purpose: business and societal progress. Bold Orange modernizes loyalty, CRM and digital experiences for both consumer and business-to-business brands. The company’s purpose creates opportunity for employees to be inspired and empowered to impact brands and their local communities alike. For more information, visit Bold Orange, follow us on Twitter, Facebook, Instagram, and LinkedIn.