Bold Orange Company Named Finalist for MediaPost EIS Awards for Outstanding Polaris XPEDITION Launch Emails


Minneapolis, MN,  September 21, 2023— Bold Orange Company, a leading customer experience company, is proud to announce that they have been selected as a finalist for the prestigious MediaPost EIS (Email Excellence in Marketing) Awards. The nomination recognizes Bold Orange’s exceptional work on the XPEDITION launch email campaigns for Polaris, which exemplified creativity, innovation, and effectiveness in digital marketing. 

The EIS Awards celebrate excellence in online marketing and media and have established themselves as a benchmark for the industry. Being named a finalist is a testament to Bold Orange Company’s dedication to delivering exceptional results for their clients. 

Bold Orange’s work on the Polaris XPEDITION launch emails — designed to introduce the Polaris XPEDITION to a broader audience and generate excitement for this groundbreaking product — showcased their ability to create engaging and impactful digital campaigns.  

We are honored to be named a finalist for MediaPost’s EIS Awards for our work on the Polaris XPEDITION launch campaign,” said Bold Orange Founder & CEO, Margaret Murphy. “When architecting the holistic launch campaign for this entirely new vehicle, the email channel was critical to delivering an integrated and impactful customer-centric experience. We are incredibly proud of our partnership with Polaris, and the results we’ve achieved together.”  

The EIS Awards ceremony will take place on October 18th in New York. The winners will be announced during the event, which will bring together industry leaders, innovators, and visionaries from the digital marketing and media world. See the full list of finalists on Media Post’s website. 

Xpedition Launch

About Bold Orange Company 

Bold Orange Company is a leading customer experience company focused on helping brands outperform in the areas of acquisition, engagement, growth and retention. They believe authentic human connections are the single most important driver of business and societal progress. They exist to create those connections and driving relevancy between businesses and their customers is what they do. Solutioning through strategy, content, technology, media and analytics is how they do it. Human-led, purposeful, brave, future-focused. That is who they are. 

About MediaPost EIS Awards

MediaPost’s EIS Awards recognize outstanding email marketing programs and initiatives undertaken by brands and their agencies.

According to research from a leading marketing solutions company, every dollar spent in email marketing sees an ROI of $38 (3,800%). The EIS Awards will honor those email marketers who are at the forefront of optimizing this powerful medium. Categories for this award recognize the latest trends in email marketing.