Bold Orange Company named a finalist for Best Local Search Marketing Initiative – PPC for their work with client Red Wing Shoes.


Minneapolis, MN, October 17, 2023 —  Bold Orange Company (BOCO), a leading customer experience agency, announced today they’ve been recognized as a finalist in the esteemed Search Engine Land Awards. Known as the “highest honor in search” this recognition celebrates Bold Orange’s remarkable achievements in both paid search as well as dealer network support for clients like Red Wing Shoes (RWS). 

In their ninth year, the Search Engine Land Awards are renowned for acknowledging exceptional work in paid and organic search. With this news, Bold Orange adds another impressive finalist honor to a long list of achievements this year. 

Danny Goodwin, Search Engine Land’s Managing Editor and head of the judging committee for the 2023 program, was impressed with some innovative uses and integrations of new technologies, like generative AI. “Year after year, our work in search marketing seems to get more complex and challenging, but 2023 took it to an even more extreme level. Luckily, our industry is filled with smart, passionate people who are always ready to push the boundaries and take us where we’re going next – all while delivering ROI and value for clients and organizations.” 

“We’re truly honored to be recognized for our partnership with Red Wing Shoes on their local search marketing program,” said Bold Orange Founder & CEO, Margaret Murphy. “We’re proud to work with such future-focused clients that share our view of the strategic role search plays within the end-to-end customer experience.”  

BOCO partnered with Red Wing Shoes to reimagine their localized, dealer-level search program, which aims to provide maximum exposure for Red Wing Store owners (dealers) and drive foot traffic to each individual location.   

Bold Orange’s impact on the dealer search model, accelerated through strong partnership including access to rich data with the Red Wing team, led to successful deployment of the tiered search program and 1:1 store-level reporting. This program led to more relevant (and therefore more efficient) search experiences for people shopping for work shoes and boots,” said Sr. Director of Media & Search Services, Carie Otto. “We’re proud of this work and look forward to continuing to help our clients better understand their customer’s needs and expectations.”   

Find the full list of this year’s finalists on the Search Engine Land website. Winners will be announced via editorial coverage on Search Engine Land on Monday, October 23. 


About Bold Orange Company 

Bold Orange Company is a leading customer experience company focused on helping brands outperform in the areas of acquisition, engagement, growth and retention. They believe authentic human connections are the single most important driver of business and societal progress. They exist to create those connections and driving relevancy between businesses and their customers is what they do. Solutioning through strategy, content, technology, media and analytics is how they do it. Human-led, purposeful, brave, future-focused. That is who they are.  

About Search Engine Land Awards 

The Search Engine Land Awards launched in New York City back in 2016 and has grown into an industry-leading program recognizing excellence in search marketing (organic search engine optimization and paid search advertising). Applicants are evaluated for best practices in core aspects of SEO and PPC and the results driven by search-focused campaign initiatives.  

 About Search Engine Land 

Search Engine Land is the leading search marketing industry publication with daily coverage of search engine technology and platform news, plus organic SEO and paid search advertising insights for B2C, B2C, Local, Mobile, and Retail marketing professionals.  

Third Door Media, the publisher of Search Engine Land, was founded in 2006 with the mission to empower digital marketing professionals by providing trusted the content and community services they need to be successful.   

Third Door Media Contact: Lauren Donovan