The acquisition deepens Bold Orange’s technology and analytics offerings to help multi-location brands elevate customer experiences with personalized, local marketing programs.

MINNEAPOLIS, Minnesota (July 10, 2024) – Bold Orange Company (BOCO), a leading customer experience (CX) company, announces the acquisition of Journey 121, a SaaS technology platform focused on supporting multi-location brands to deliver turnkey, personalized marketing programs. This acquisition enhances Bold Orange’s robust marketing technology and analytics capabilities, enabling brands to deliver more relevant messaging and promotions to their customers at the right time across channels. 

“Consumers expect brands to deliver more relevant content, offers and experiences,” said Margaret Murphy, Founder & CEO of Bold Orange. “With Journey 121, we saw an opportunity to help companies activate large-scale personalized marketing programs while empowering their distribution networks to meet local market needs. The platform perfectly complements our solutions, offering clients the tools to deliver consistent, personalized experiences and flexibility for local markets.”

Through the platform, brands can offer their distribution networks—such as franchisees, dealers, and affiliates—a seamless way to launch promotional campaigns across channels that directly target their local customers. In doing so, the brand maintains consistency and control while enabling its network to engage customers with personalized, one-to-one communications and promotions, positively impacting their business.

Great Clips®, the world’s largest salon brand, with more than 4,400 franchise locations, trusts the Journey 121 platform to deliver hyper-local promotions and communications to millions of customers. The platform has helped Great Clips and its franchisees deepen customer relationships and segment and seamlessly coordinate one-to-one messaging across multiple channels, both online and offline. 

“Journey 121 is a significant growth driver for our business and helps our franchisees use their marketing budgets more effectively,” said Lisa Hake, Vice President of Marketing and Communications at Great Clips, Inc. “Being able to offer turnkey solutions delivering promotions and communications that are relevant to customers throughout their lifecycle is invaluable. We’re looking forward to our continued partnership with Bold Orange and are excited about their acquisition of this platform.”

By integrating the Journey 121 platform into its suite of capabilities and services, Bold Orange continues to deliver on its promise of providing exceptional customer experiences through innovative technology and analytics.

About Bold Orange Company (BOCO)

Bold Orange, headquartered in Minneapolis, MN, is an award-winning customer experience company with a two-fold purpose: to drive business and societal progress. Bold Orange focuses on helping brands outperform in the areas of acquisition, growth, and retention. The company is consistently recognized for its tremendous growth and as a destination workplace. In 2022 and 2023, Bold Orange was named to the Inc. 5000, and ranked No. 02 at Minneapolis/St. Paul Business Journal’s ​​Fast 50 Awards, which recognizes the fastest-growing private companies in the Twin Cities metro area. The company has been named a Best Place to Work by Minneapolis/St. Paul Business Journal, a Best Workplace by Inc. Magazine, and Ernst & Young recognized CEO Margaret Murphy as an Entrepreneur of the Year finalist for the Heartland Region in 2023 and 2024. For more information, visit Bold Orange, and follow on LinkedIn, Instagram, and Facebook.