We believe in authentic human connections and doing great work for our clients. It’s really that simple. So when our work is recognized, we’re eager to share it. Recently our team was honored with three separate awards in the past quarter for work on clients eBay and Be The Match. The honors were awarded by the American Advertising Federation’s Ad2 “The Show” (x2), and the American Advertising Federation’s District 8 ADDYs.
Read more about the work and wins, below.
eBay (Oh, Ship!)
As an ecommerce marketplace, shipping is a critically important piece of becoming an effective seller. Shipping can have a tremendous impact on a seller’s margins, and given the variety of options and considerations, there are a lot of questions sellers ask around the topic of shipping. So, in an effort to provide eBay sellers with valuable insights, we went to the experts themselves and asked them to share their stories.
We crafted mini webisodes featuring top sellers on eBay and asked them real questions, from other real sellers, and got real answers around shipping do’s and don’ts. After all, who better to learn from than the best?
Be The Match (200 Billion: Share The Wealth)
Every year, thousands of people are diagnosed with and battling life-threatening blood cancers like leukemia and lymphoma. But what some may not know, is that a cure exists. Be The Match, which is operated by the National Marrow Donor Program (NMDP), manages the most diverse marrow registry in the world, seeking to help those fighting these diseases.
As part of their awareness and education efforts, Be The Match sought our help in developing a video that would do just that. Educate. Raise awareness. And move people to help. After all, if you had 200 billion, wouldn’t you give some away?
“Great clients, bold thinking, and work that makes an impact. That’s what we’re about. Always nice to be awarded for it, but driving client impact through talented teams is what we hold in highest regard. Proud to work alongside such great humans.”
– Margaret Murphy, CEO
About AdFed’s “The Show”
The Show recognizes the best creative across the industry, including digital, design, print, radio, TV, OOH, guerrilla and integrated work. The Show is part of the AAF’s American Advertising Awards, the advertising industry’s largest and most representative competition, attracting more than 35,000 entries every year from local ad club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.
About The American Advertising Federation
The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association in the United States. The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s members are nearly 100 corporate members which are advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington.