Insights

From product launches to brand strategies built for scale, here’s what you need to know…

Back-to-school spending used to be a clear, concentrated retail moment, but we all knew this…

Search is undergoing one of its most significant shifts yet It’s no longer about typing…

Bold Moves, Smart Tech, and the Human Touch That Powers It All Last week, our…

Salesforce used Connections 2025 to draw a clear line in the sand: the future of…

CX Midwest 2025: Customer Experience Is Everyone's Job   CX Midwest might be a national…

At the Salesforce World Tour Minneapolis last week, all eyes were on Agentforce and its…

Customer experiences have never been more important—or more complex. Today’s marketing teams are expected to…

Stop Treating SEO as an Afterthought For many brands, SEO feels like a black box—an…

Personalization isn’t just a buzzword—it’s the key to creating real, meaningful customer connections. Last week,…

The 2025 Salesforce Manufacturing Summit wasn’t about abstract ideas or vague promises of "digital transformation."…

Strategic Shifts That Demand Your Attention   2025 will belong to brands that simplify complexity…

What if I told you there’s a superpower some people are born with—one that many…

The Bold Orange Team showed up in force at Salesforce Connections in Chicago. The 2024…

1. Your Biggest Competitor is Time   According to Brian Solis, the AI Economy, Attention…

The Customer Experience Foresight You Need to Stay Ahead   While 2023 didn’t deliver the…

How well do you know your customers? Do you notice when their wants and needs…

The panels at this year’s CX Midwest were rich with thought provoking insights. For the…

In a world that is increasingly adapting to better meet customer needs and expectations, many…

Curiosity is a powerful tool that can be used to improve oneself in a variety…

Another year in the books. And what a year it’s been. As brands continue to…

The question of “why?” is as old as humanity itself. The quest to answer it…

In late June, Forrester held its annual CX North America conference in the Music City:…

2021—what a year it was. And while we seem to say that about every year…

In October of 2020, Google released its fourth version of its Google Analytics platform. Affectionately…

This summer, Apple announced a new privacy update that will be rolled out with the iOS 15 release in September 2021. The update will include new privacy features in Apple Mail that will affect…

Google is making an update to their ranking algorithm beginning mid-June 2021, adding to the…

It’s no question COVID-19 significantly impacted how we behaved as consumers, and from rapid adoption…

B2B sales and marketing leaders are increasingly acknowledging the need to adopt more personalized marketing…

In business, keeping tabs on your own website’s performance is a must. But, in digital…

As widely reported, there has been a huge boom in ecommerce driven by the ‘new…

We made it to 2021! Last year our predictions welcomed you with a note about…

Let’s cut to the chase. Brands and consumers have been thrown an unprecedented curveball that…

Go onto almost any organization’s website or mobile apps to resolve a problem and you…

It seems like all marketers are talking about these days is personalization. And for a…

Now more than ever nurturing the relationship with existing customers is an essential element in…

In the face of the sheer speed and scale of change in recent months, the…

Louis Vuitton recently told their Chinese customers via WeChat: “Every paused journey will eventually restart.…

In these unprecedented times there is an opportunity to rethink how we engage with customers;…

In our first bold prediction of 2020, we suggested that the due date for return…

As we begin a new decade, one thing is certain, change is the only constant.…

The holiday season is in full swing and data indicates that U.S. consumers will spend…

Mark Twain famously uttered the words, “Reports of my death have been greatly exaggerated.” The…

I attended Forrester’s 2019 Consumer Marketing Conference, “Beyond the Direct-to-Consumer Revolution.” Since I am constantly…

As marketers, we usher in the New Year by studying and making sense of the…

The big season of feasts, festivities, and shopping has officially commenced. Whether the shopping is…

As a digital marketer, it can feel as though we have reached the apex of…

The past few years have brought about unprecedented amounts of change in the way brands…

With the cost of a 30-second spot during the Super Bowl averaging more than $5…

After the holidays have come and gone, the most exciting thing for many in the…

2017 was a breakthrough year for personalized online shopping experiences. Through continued innovation in technology…

Chances are 2018 is the year you will join the mobile payment economy if you…

Recently, I was looking forward to a brief getaway. The morning of my trip, I…