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Insights

Salesforce Connections 2026 Takeaways: The Rise of the Marketing Maker

Salesforce Connections 2026 made its theme, "The Age of Marketing Makers", hard to miss. This…
Bold OrangeJune 12, 2026
News

MSPBJ Recognizes Bold Orange as 2026 Best Places to Work

Bold Orange Named One of Minneapolis/St. Paul Business Journal’s 2026 Best Places to Work in…
Bold OrangeJune 12, 2026
News

Bold Orange Earns National Recognition as a 2026 Inc. Best Workplace

Bold Orange Named One of Inc. Magazine's 2026 Best Workplaces in the Nation Minneapolis, MN,…
Bold OrangeJune 2, 2026
Insights

CX Midwest 2026 Takeaways

Action changes everything. 300+ Leaders in the room 90+ Companies represented 8 Hours together Margaret…
Bold OrangeMay 20, 2026
Insights

From Data Cloud to Customer Outcomes: Snowflake’s New Role in CX

How marketing leaders can turn Snowflake from enterprise infrastructure into connected journeys, smarter activation, and…
Bold OrangeMay 18, 2026
News

Bold Orange Earns 4 Wins at the 2026 Hermes Creative Awards

MINNEAPOLIS, MN — April 20, 2026 — Bold Orange earned four honors at the 2026…
Bold OrangeApril 20, 2026
News

Inc. Names Bold Orange to Its 2026 List of the Fastest-Growing Private Companies in the Midwest

Companies on the Inc. Regionals: Midwest list had a median growth rate of 69 percent.…
Bold OrangeMarch 31, 2026
News

Inc. Names Margaret Murphy to Its 2026 Female Founders 500 List

Inc.’s annual Female Founders list celebrates the nation’s most innovative women entrepreneurs, who collectively generated…
Bold OrangeMarch 10, 2026
News

Bold Orange and Intuit TurboTax Take Home a Win at AdFed’s The Show

Minneapolis, MN, March 6, 2026 - Last night at AdFed’s The Show, Bold Orange and…
Bold OrangeMarch 6, 2026
News

Bold Orange Named One of Ad Age’s 2026 Best Places to Work

Minneapolis, MN – January 20, 2026 –Bold Orange has been named one of Ad Age’s Best…
Bold OrangeJanuary 20, 2026
Insights

2026 Bold Predictions

What Growth Will Really Require Next Year   Everyone’s bracing for more change. The smart…
Bold OrangeDecember 16, 2025
News

Fast 50 Honors Bold Orange for Fourth Consecutive Year

Celebrating Four Years of Bold Growth, CX Innovation, and Impact Minneapolis, MN – October 24,…
Bold OrangeOctober 24, 2025
Insights

Why Snowflake’s AI Evolution Matters for Marketers

How the latest updates from Snowflake signal a bigger shift in how customer experiences are…
Bold OrangeOctober 16, 2025
News

Bold Orange Wins at the 2025 OMMA Awards

Red Wing’s Hometown Trades Week earns top honors for creative excellence and CX impact Hometown…
Bold OrangeOctober 9, 2025
Insights

10 Takeaways from Braze Forge 2025

From product launches to brand strategies built for scale, here’s what you need to know…
Bold OrangeOctober 6, 2025
News

Bold Orange Company Named Three-Time Finalist in 2025 MediaPost OMMA Awards

Minneapolis, MN – September 18, 2025 – Bold Orange Company, a leading customer experience company,…
Bold OrangeSeptember 18, 2025
Case Study

Rebuilding a Legacy: How Binks Unified its Brand and Transformed its Digital Presence

Binks serves as a global innovator and trusted manufacturer of spray finishing and fluid handling…
Bold OrangeSeptember 16, 2025
Webinar

Scaling Smarter: What TurboTax Gets Right About Personalization—And How You Can Apply It

In this 30-minute on-demand webinar, senior leaders from Intuit TurboTax, Movable Ink, and Bold Orange…
Bold OrangeSeptember 10, 2025
News

Bold Orange Company Named to Adweek’s 2025 Fastest Growing Agencies List for the Second Time

Minneapolis, MN—September 9, 2025—Bold Orange Company has been named to Adweek’s 2025 Fastest Growing Agencies…
Bold OrangeSeptember 9, 2025
Insights

Fall 2025 Shopper Trends: What the Back-to-School Season Signals About The Road Ahead

Back-to-school spending used to be a clear, concentrated retail moment, but we all knew this…
Zach JensonSeptember 3, 2025
News

Bold Orange Strengthens Market Position in Customer Experience with Strategic Investment

Leading With Intention I’ve always appreciated the saying, “I’m looking forward to the future and…
Bold OrangeAugust 27, 2025
Case Study

A Look Inside the WPS Enrollment Campaign

Each fall, during the Annual Enrollment Period (AEP)—a critical window when Medicare beneficiaries can change…
Bold OrangeAugust 26, 2025
News

Bold Orange Earns Fourth National Recognition on Inc. 5000 Fastest-Growing Companies List

Bold Orange Earns Fourth National Recognition on Inc. 5000 Fastest-Growing Companies List Minneapolis, MN —…
Bold OrangeAugust 12, 2025
Insights

How AI Is Reshaping SEO: From Keywords to Conversations

Search is undergoing one of its most significant shifts yet It’s no longer about typing…
Joe LeybaJuly 17, 2025
Insights

Think Summit 2025 Wrapped

Bold Moves, Smart Tech, and the Human Touch That Powers It All Last week, our…
Bold OrangeJune 23, 2025
News

Bold Orange Earns National Recognition as a 2025 Inc. Best Workplace

Bold Orange Named One of Inc. Magazine's 2025 Best Workplaces in the Nation Minneapolis, MN,…
Bold OrangeJune 17, 2025
Insights

Salesforce Connections 2025: Navigating the Shift to Agentic Marketing

Salesforce used Connections 2025 to draw a clear line in the sand: the future of…
Bold OrangeJune 16, 2025
News

MSPBJ Recognizes Bold Orange as 2025 Best Place to Work

Bold Orange Named One of Minneapolis/St. Paul Business Journal’s 2025 Best Places to Work in…
Bold OrangeJune 12, 2025
Insights

CX Midwest 2025 Takeaways

CX Midwest 2025: Customer Experience Is Everyone's Job   CX Midwest might be a national…
Bold OrangeMay 20, 2025
Insights

What Brands Need To Know About Agentforce (Before They Get Too Excited)

At the Salesforce World Tour Minneapolis last week, all eyes were on Agentforce and its…
Bold OrangeApril 28, 2025
Insights

Modular Design Systems for Smarter, Scalable CX

Customer experiences have never been more important—or more complex. Today’s marketing teams are expected to…
Tanner QuieApril 17, 2025
News

Inc. 5000 Recognizes Bold Orange as a Fastest-Growing Midwest Company

Bold Orange Named One of the Fastest-Growing Private Companies in the Midwest by Inc. 5000…
Bold OrangeApril 1, 2025
Insights

The SEO Strategy Behind Award-Winning Growth—And How to Use It

Stop Treating SEO as an Afterthought For many brands, SEO feels like a black box—an…
Andy ThomsonMarch 4, 2025
News

A Cut Above: Bold Orange x Great Clips Take Home a Win at AdFed The Show

Minneapolis, MN, February 28, 2025 - Friday night at The Machine Shop in Minneapolis, the…
Bold OrangeMarch 4, 2025
Insights

Bold Orange x Movable Ink: Powering Personalized Engagement at Scale

Personalization isn’t just a buzzword—it’s the key to creating real, meaningful customer connections. Last week,…
Bold OrangeFebruary 19, 2025
Insights

What Manufacturers Can Learn from the 2025 Salesforce Manufacturing Summit

The 2025 Salesforce Manufacturing Summit wasn’t about abstract ideas or vague promises of "digital transformation."…
Spencer SmithJanuary 17, 2025
Insights

2025 Bold Predictions

Strategic Shifts That Demand Your Attention   2025 will belong to brands that simplify complexity…
Bold OrangeDecember 11, 2024
Curious Conversations

Demystifying Salesforce Data Cloud with Matthew Wash

Welcome to Curious Conversations, where we dive into important topics on all things growth, innovation…
Bold OrangeNovember 26, 2024
News

Bold Orange Named Search Engine Land Finalist for SEO Campaign with Indian Motorcycle

Bold Orange and Partner Indian Motorcycle Achieve Search Results Highest Honor   Minneapolis, MN, October…
Bold OrangeOctober 14, 2024
News

Bold Orange Wins Big at MediaPost OMMA Awards

Bold Orange Company Celebrates Dual Wins at MediaPost OMMA Awards for Email Campaign Excellence with…
Bold OrangeOctober 11, 2024
Case Study

Powering a Smarter Digital Customer Experience with Generac

The Situation Generac, the world’s leading manufacturer of home standby generators, has long been at…
Bold OrangeOctober 4, 2024
Insights

Seeing Beyond the Page: Dyslexia as a Creative Strength in Design

What if I told you there’s a superpower some people are born with—one that many…
Tanner QuieOctober 1, 2024
News

Bold Orange Recognized as 4x Finalist in 2024 MediaPost OMMA Awards

Minneapolis, MN – September 24, 2024 – Bold Orange Company, a leading customer experience agency,…
Bold OrangeSeptember 24, 2024
News

Amy Hillman Named Minneapolis/St. Paul Business Journal CFO of the Year

Minneapolis, MN, September 11, 2024 – The Minneapolis/St. Paul Business Journal today announced its honorees…
Bold OrangeSeptember 11, 2024
News

Bold Orange among Inc. 5000 Fastest Growing Private Companies for Third Consecutive Year

Bold Orange Ranks No. 1756 on the 2024 Inc. 5000 For the third consecutive year,…
Bold OrangeAugust 13, 2024
News

Bold Orange Company Acquires SaaS Technology Platform, Journey 121®

The acquisition deepens Bold Orange’s technology and analytics offerings to help multi-location brands elevate customer…
Bold OrangeJuly 10, 2024
Case Study

Launching a New Lineup for an Iconic Motorcycle

The Situation Indian Motorcycle had huge news to share about one of their most beloved…
Bold OrangeJuly 1, 2024
News

Bold Orange Takes Home Three Hermes Creative Awards

HERMES CREATIVE AWARDS ANNOUNCES WINNERS FOR 2024   DALLAS, TX, June 14, 2024 -- Hermes…
Bold OrangeJune 20, 2024
Insights

Salesforce Connections 2024 Top Takeaways

The Bold Orange Team showed up in force at Salesforce Connections in Chicago. The 2024…
Bold OrangeMay 31, 2024
Insights

CX Midwest 2024 Top Takeaways

1. Your Biggest Competitor is Time   According to Brian Solis, the AI Economy, Attention…
Bold OrangeMay 24, 2024
News

MSPBJ Lists Margaret Murphy Among 2024’s Most Admired CEOs

MARGARET MURPHY SELECTED AS A 2024 MOST ADMIRED CEO HONOREE BY THE MINNEAPOLIS/ST. PAUL BUSINESS…
Bold OrangeMay 6, 2024
News

Margaret Murphy Named Entrepreneur Of The Year® 2024 Heartland Finalist

EY Announces Margaret Murphy of Bold Orange Company, LLC as an Entrepreneur Of The Year®…
Bold OrangeApril 26, 2024
Case Study

Demystifying eBay’s International Shipping Program

eBay's International Shipping program is designed to make the process of shipping to other countries…
Bold OrangeApril 23, 2024
News

Flying High: The Rise of Pigeon-Powered Marketing

Three months ago, we began the year with a bold prediction: the future of marketing…
Bold OrangeApril 1, 2024
Insights

The Impact of Generative AI on Search—and Where to Focus Now

Will ChatGPT finally be the platform to end Google’s reign?  It’s a question that’s been…
Andy ThomsonMarch 29, 2024
News

Bold Orange Scores a Trio of Wins at AdFed’s The Show

The Advertising Federation of Minnesota (AdFed) is a non-profit, professional trade association that has served…
Bold OrangeMarch 13, 2024
Insights

Making the Most of Salesforce Marketing Cloud

When an organization makes the decision to invest in Salesforce Marketing Cloud, much of the…
James VilaFebruary 15, 2024
Case Study

Delivering Store-Level Marketing Insights for Red Wing Shoes

The Situation Red Wing Shoes—the premium safety and lifestyle footwear brand—relies on a network of…
Bold OrangeFebruary 9, 2024
Insights

A Bold Approach to Better Emails

13 best practices to help you drive stronger results. Email is an extremely effective channel…
Bold OrangeJanuary 29, 2024
News

Minneapolis/St. Paul Business Journal Names Spencer Smith as 40 Under 40 Honoree

Minneapolis, MN, January 24, 2024 — Bold Orange announced today that Spencer Smith, Vice President…
Bold OrangeJanuary 24, 2024
Insights

2024 Bold Predictions

The Customer Experience Foresight You Need to Stay Ahead   While 2023 didn’t deliver the…
Bold OrangeJanuary 10, 2024
News

Margaret Murphy Named to the TCB 100 People to Watch List for 2024

Minneapolis MN, Dec. 5, 2023—In exciting news, Bold Orange Company announced today that CEO and Founder…
Bold OrangeDecember 5, 2023
Curious Conversations

A Conversation with Phil Steger

Welcome to Curious Conversations, where we get to know business leaders and hear about their…
Bold OrangeDecember 4, 2023
Insights

On-Demand Webinar: Streamline Your Buyer Journey with Personalization

Co-hosted by Bold Orange and Salesforce We recently sat down with the team at Salesforce…
Bold OrangeNovember 14, 2023
News

Bold Orange Shines as #2 Fastest Growing Company at Fast 50 Awards

BOLD ORANGE SELECTED AS 2023 FAST 50 HONOREE BY MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL.   Minneapolis,…
Bold OrangeOctober 27, 2023
News

Bold Orange Named the #1 Fastest Growing Agency in the Midwest by Adweek

Minneapolis, MN, October 23, 2023 — Bold Orange Company is proud to announce that it…
Bold OrangeOctober 23, 2023
News

Search Engine Land Awards Announces Bold Orange and Red Wing Shoes as Finalists

Bold Orange Company named a finalist for Best Local Search Marketing Initiative – PPC for…
Bold OrangeOctober 18, 2023
Insights

How to Build a Design System for the Future

Creating a design system is a complex and often daunting task. Not only does it…
Bold OrangeOctober 17, 2023
Insights

The Latest in Customer Experience: Macrotrends to Guide Your 2024 Planning

How well do you know your customers? Do you notice when their wants and needs…
Bold OrangeOctober 11, 2023
Insights

The Hidden Potential of Salesforce Marketing Cloud, Part 2

Missed part one of our series covering scoring functions that make it easy to communicate…
Bold OrangeSeptember 29, 2023
News

Bold Orange Named MediaPost EIS Award Finalist for Polaris XPEDITION Launch Emails

Bold Orange Company Named Finalist for MediaPost EIS Awards for Outstanding Polaris XPEDITION Launch Emails…
Bold OrangeSeptember 21, 2023
Insights

The Hidden Potential of Salesforce Marketing Cloud, Part 1

Relevancy is the only currency that matters — we say it a lot because it’s…
Bold OrangeSeptember 14, 2023
Insights

Relevancy is Everything: Rethinking Loyalty in an Evolving Consumer Landscape

We’re not even halfway through the 2020s, but already it’s been a decade of unprecedented…
Spencer SmithAugust 31, 2023
Insights

How Top Brands Approach CX: 4 Tips to Make It Your #1 Differentiator

The panels at this year’s CX Midwest were rich with thought provoking insights. For the…
Bold OrangeAugust 22, 2023
Insights

The Top Takeaways from CX Midwest 2023

We’re so excited to share that the first-ever CX Midwest — a summit brought together…
Bold OrangeAugust 17, 2023
News

Bold Orange Recognized in 2023 Loyalty Services Provider Report

MINNEAPOLIS, Minnesota, Aug. 16, 2023 — Bold Orange Company, a leading customer experience company, announced…
Bold OrangeAugust 16, 2023
News

For Second Year in a Row, Bold Orange Named an Inc. 5000 Fastest Growing Private Company

Bold Orange Company Lands on Inc. 5000 List For the 2nd year in a row,…
Bold OrangeAugust 15, 2023
Insights

Digital Experience Audits: How to Uncover Transformative Insights

Consumer preferences and expectations are changing at a record pace. The rapid adoption of digital…
Julia TestaJuly 28, 2023
Insights

Understanding Customer Experience Prioritization

In a world that is increasingly adapting to better meet customer needs and expectations, many…
Spencer SmithJuly 6, 2023
Insights

How to Efficiently Activate Local Marketing at Scale

2020 shook the world. Ten years of innovation took place in the matter of months.…
Carie OttoJune 26, 2023
News

Bold Orange Selected as a 2023 Best Places to Work by Minneapolis/St. Paul Business Journal

BOLD ORANGE COMPANY SELECTED AS 2023 BEST PLACES TO WORK HONOREE BY MINNEAPOLIS/ST. PAUL BUSINESS…
Bold OrangeJune 22, 2023
Insights

Our Top Takeaways from Salesforce Connections 2023

If you’ve ever attended a Salesforce event, you know there’s never a dull moment—and Salesforce…
Daniel OlsenJune 20, 2023
Insights

The Value of Content Taxonomy: The Rosetta Stone of Marketing Automation

Content taxonomy is an essential tool for marketers, one that enables the planning and execution…
Vince KeefeMay 23, 2023
News

Inc. Magazine Honors Bold Orange as a 2023 Best Workplace

Minneapolis, MN, May 9, 2023 -- Bold Orange Company has been named to Inc. Magazine’s…
Bold OrangeMay 9, 2023
Webinar

On-Demand Webinar: How Carolina Cat Achieved Next-Level Personalization with Marketing Cloud

In today's fast-paced digital world, personalized customer experiences have become more critical than ever. But…
Bold OrangeMay 1, 2023
News

Bold Orange Flies Away with Three Hermes Creative Awards

HERMES CREATIVE AWARDS ANNOUNCES WINNERS FOR 2023   DALLAS, TX, May 1, 2023 -- Hermes…
Bold OrangeMay 1, 2023
News

Margaret Murphy Named Entrepreneur Of The Year® 2023 Heartland Finalist

EY Announces Margaret Murphy of Bold Orange Company, LLC as an Entrepreneur Of The Year®…
Bold OrangeApril 28, 2023
Insights

Creating an Actionable Personalization Strategy

Personalization has been a buzzword in the world of marketing for decades. What started with…
Spencer SmithApril 21, 2023
Insights

The Power of an Integrated Search Strategy

Search engine optimization (SEO) and search engine marketing (SEM) are two essential strategies that brands…
Andy ThomsonMarch 26, 2023
Insights

Using Psychology and Empathy to Create Purposeful and Enjoyable Experiences

Humans are complex. We have different needs and goals at different times and in different…
Tanner QuieMarch 18, 2023
Curious Conversations

A Conversation with
Erica Jensen

Welcome to Curious Conversations, where we get to know business leaders and hear about their…
Bold OrangeFebruary 22, 2023
Insights

Curiosity in the Workplace: Why You Need It and How to Cultivate It

Curiosity is a powerful tool that can be used to improve oneself in a variety…
Bold OrangeFebruary 9, 2023
Insights

2023 Bold Predictions

Another year in the books. And what a year it’s been. As brands continue to…
Bold OrangeJanuary 24, 2023
Insights

How to Build Your Digital Experience Strategy

The global pandemic has heightened consumer expectations and accelerated digital transformation initiatives. According to recent…
Spencer SmithJanuary 14, 2023
Insights

Elevating Your Digital Experience With Marketing Cloud Personalization

Have you ever been shopping in a retail clothing store and had an associate clearly…
Bold OrangeJanuary 7, 2023
Insights

The Case for Sending More Accessible Emails

Consider this reality: we’re all only temporarily able-bodied. The CDC reports 26% (one in 4)…
Karen JohanningDecember 14, 2022
Insights

Preparing Your Loyalty Strategy for 2023

Over the past three years, consumer behavior has evolved drastically. Buy online pick-up-instore, accelerated delivery,…
Spencer SmithNovember 4, 2022
News

Bold Orange #2 Fastest-Growing Private Company in the Twin Cities

For Immediate Release   Kathy Robideau 612-288-2100 twincities@bizjournals.com BOLD ORANGE COMPANY #2 AMONG FASTEST-GROWING PRIVATE…
Bold OrangeOctober 31, 2022
Insights

Salesforce Marketing Cloud: Winter ’23 Release Highlights

Every Spring, Summer and Winter, our friends at Salesforce announce major releases aimed at improving…
Julie JohnsonOctober 10, 2022
News

Bold Orange and Be The Match Named MediaPost OMMA Finalist

MINNEAPOLIS (September 9, 2022) – An exciting day for Bold Orange Company and partner Be…
Bold OrangeSeptember 9, 2022
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