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Insights

2023 Bold Predictions

Another year in the books. And what a year it’s been. As brands continue to…
Bold OrangeJanuary 24, 2023
Insights

The Case for Sending More Accessible Emails

Consider this reality: we’re all only temporarily able-bodied. The CDC reports 26% (one in 4)…
Karen Johanning and Ryan AdamsDecember 14, 2022
Insights

Preparing Your Loyalty Strategy for 2023

Over the past three years, consumer behavior has evolved drastically. Buy online pick-up-instore, accelerated delivery,…
Spencer SmithNovember 4, 2022
News

Bold Orange #2 Fastest-Growing Private Company in the Twin Cities

For Immediate Release   Kathy Robideau 612-288-2100 twincities@bizjournals.com BOLD ORANGE COMPANY #2 AMONG FASTEST-GROWING PRIVATE…
Bold OrangeOctober 31, 2022
InsightsNews

Salesforce Marketing Cloud: Winter ’23 Release Highlights

Every Spring, Summer and Winter, our friends at Salesforce announce major releases aimed at improving…
Julie JohnsonOctober 10, 2022
News

Bold Orange and Be The Match Named MediaPost OMMA Finalist

MINNEAPOLIS (September 9, 2022) – An exciting day for Bold Orange Company and partner Be…
Bold OrangeSeptember 9, 2022
News

Bold Orange and Red Wing Shoes Selected as AdFed Minnies Finalist

MINNEAPOLIS (September 7, 2022) – The 4th Annual Minnies | Media Innovation Awards takes place…
Bold OrangeSeptember 8, 2022
Insights

Why Ask Why? A Philosophical Approach to Project Clarity

The question of “why?” is as old as humanity itself. The quest to answer it…
Grahame BeresfordSeptember 7, 2022
Curious Conversations

A Conversation with
Our Bold Interns

Welcome to Curious Conversations, where we get to know business leaders and hear about their…
Bold OrangeSeptember 1, 2022
Insights

Understanding Customer Experience Prioritization

In a world that is increasingly adapting to better meet customer needs and expectations, many…
Spencer SmithAugust 25, 2022
News

Margaret Murphy Among List of 2022 Notable Women Entrepreneurs

MINNEAPOLIS, MN (August 19, 2022) - Bold Orange Company (BOCO) announced today that CEO Margaret…
Bold OrangeAugust 19, 2022
News

Bold Orange Named an Inc. 5000 Fastest Growing Company

MINNEAPOLIS AGENCY BOLD ORANGE COMPANY RECOGNIZED ON PRESTIGIOUS INC. 5000 LIST The annual list of…
Bold OrangeAugust 16, 2022
Curious Conversations

A Conversation with
Charles Aaron

Welcome to Curious Conversations, where we get to know business leaders and hear about their…
Bold OrangeJuly 24, 2022
Insights

Salesforce Connections 2022: Key Takeaways

After a two-year break from in-person events, it was such a great feeling attending Salesforce…
Julie JohnsonJuly 15, 2022
Insights

Forrester CX North America 2022: Insights and Takeaways

In late June, Forrester held its annual CX North America conference in the Music City:…
Spencer SmithJuly 8, 2022
Insights

Optimizing Your Dealer Network Marketing Program to Drive Sales

Consumers are demanding better experiences from brands that sell through dealer networks When it comes…
Scott PearsonJune 24, 2022
News

Bold Orange Named a Best Place to Work for Third Year in a Row

For Immediate Release Kathy Robideau 612-288-2100 twincities@bizjournals.com BOLD ORANGE COMPANY SELECTED AS 2022 BEST PLACES…
Bold OrangeJune 8, 2022
Insights

5 Efficient Ways to Collect Voice of the Customer Insights

While working on a customer experience project, you’ve probably heard someone say: “We don’t have…
Vince KeefeMay 17, 2022
Curious Conversations

A Conversation with
Amy Halford

Welcome to Curious Conversations, where we get to know business leaders and hear about their…
Bold OrangeMay 2, 2022
Insights

Creating an Actionable Personalization Strategy

Personalization has been a buzzword in the world of marketing for decades. What started with…
Spencer SmithApril 21, 2022
News

Creative Excellence Lands Bold Orange Three Awards

We believe in authentic human connections and doing great work for our clients. It's really…
Bold OrangeApril 8, 2022
News

Bold Orange Steps Up the Company Swag Game

Branded mugs, pens, USBs. Been there. Repped that. After two years of heavy research—not tied…
Bold OrangeApril 1, 2022
Insights

Digital Experience Audits: How to Uncover Transformative Insights

Consumer preferences and expectations are changing at a record pace. The rapid adoption of digital…
Julia TestaMarch 11, 2022
News

An Empowering Internship for Bold Humans

So, you're interested in an internship? Awesome. Internships are the foundation for your future career.…
Bold OrangeFebruary 22, 2022
Insights

Using Psychology and Empathy to Create Purposeful and Enjoyable Experiences

Humans are complex. We have different needs and goals at different times and in different…
Tanner Quie and Christina LeClaireFebruary 18, 2022
Insights

How to Efficiently Activate Local Marketing at Scale

2020 shook the world. Ten years of innovation took place in the matter of months.…
Carie OttoFebruary 15, 2022
Insights

Personalizing Your Digital Experience With Interaction Studio

Have you ever been shopping in a retail clothing store and had an associate clearly…
Julie JohnsonFebruary 7, 2022
Insights

Ecommerce Success Starts with a Better Video Strategy

We can’t ignore the force of TikTok and Instagram Reels, or how users are scrolling…
Grace DwyerJanuary 31, 2022
Insights

2022 Bold Predictions

2021—what a year it was. And while we seem to say that about every year…
Bold OrangeJanuary 18, 2022
Insights

Google Analytics 4 (GA4): The Benefits To Better Your Business

In October of 2020, Google released its fourth version of its Google Analytics platform. Affectionately…
Bold OrangeDecember 12, 2021
Insights

Sharpening Your Approach To Conversion Rate Optimization

Perfecting a Conversion Rate Optimization (CRO) strategy can take brands years and plenty of testing.…
Vince KeefeOctober 20, 2021
Insights

The New Age of Cross-Channel Strategy

The consumer landscape is constantly evolving and that includes how, where and when a consumer…
Carie OttoOctober 14, 2021
Insights

5 Steps to Maximize ROI on Your Marketing Cloud Implementation

Salesforce Marketing Cloud has become a pivotal investment for many organizations over the years. Like…
Dave WoodbeckOctober 5, 2021
Insights

Two Flexible Lead Scoring Solutions with Salesforce Marketing Cloud

Many companies classify themselves as either B2B, B2B2C, or direct-to-consumer (DTC) regardless of their industry.…
Dave WoodbeckSeptember 21, 2021
Insights

How To Prepare Your Digital Marketing for the End of Third-Party Cookies

Cookies are the gooey core of digital advertising as we know it today. Marketers and…
Andy ThomsonSeptember 7, 2021
Insights

How to Build Your Digital Experience Strategy

The global pandemic has heightened consumer expectations and accelerated digital transformation initiatives. According to recent…
Spencer SmithAugust 31, 2021
Insights

5 UX Analytics Methods that Provide Powerful Insights

Expanding your methods for gathering and analyzing customer data can help you learn more about…
Spencer SmithAugust 24, 2021
News

Bold Orange Recognized as a Strong Performer in Loyalty Services Report

MINNEAPOLIS, Minnesota (August 23, 2021) – Today, Bold Orange Company (BOCO) announced the company was…
Bold OrangeAugust 20, 2021
Insights

iOS 14.6’s Impact on Facebook Advertising

Apple has made data privacy changes which, when activated by an iPhone user, significantly impact…
Grace DwyerAugust 17, 2021
Insights

iOS 15 Apple Mail Privacy: Best Practices for Marketers

This summer, Apple announced a new privacy update that will be rolled out with the iOS 15 release in September 2021. The update will include new privacy features in Apple Mail that will affect…
Kristin ZieglerAugust 10, 2021
Insights

A Personalization Framework for Salesforce Interaction Studio

Regardless of industry and size, companies everywhere are focused on improving the customer experience. However,…
Dave WoodbeckJuly 1, 2021
News

Bold Orange Selected as Best Places to Work Honoree by Minneapolis/St. Paul Business Journal

For Immediate Release   Kathy Robideau 612-288-2100 twincities@bizjournals.com Minneapolis, MN, June 15, 2021 – Bold…
Bold OrangeJune 15, 2021
Insights

The Rise of Social Commerce

Social media has an effortless way of continuing to adapt to consumer needs and evolving…
Bold OrangeJune 7, 2021
Insights

Google’s Heightened Focus on User Experience

Google is making an update to their ranking algorithm beginning mid-June 2021, adding to the…
Vince KeefeJune 1, 2021
Insights

Emerging From the Pandemic: What’s Next for Consumer Behavior?

It’s no question COVID-19 significantly impacted how we behaved as consumers, and from rapid adoption…
Megan ReardonMay 19, 2021
Insights

B2B Marketing is Getting Personal

B2B sales and marketing leaders are increasingly acknowledging the need to adopt more personalized marketing…
James VilaMay 14, 2021
News

Bold Orange Acquires Three Deep Marketing

MINNEAPOLIS, Minnesota (April 20, 2021) – Today, Bold Orange Company (BOCO) announced that they have…
Bold OrangeApril 20, 2021
Insights

What is an SEO Audit?

What is an SEO Audit? An SEO audit is the process of analyzing how well…
Bold OrangeApril 8, 2021
Insights

Handling Your Data: DMP vs DSP vs CDP

In today’s modern, tech-filled world, data is what drives most aspects of digital media. In…
Bold OrangeMarch 23, 2021
Insights

Earning Your Data: Building Trust and Customer Loyalty

Privacy is Changing The Marketing Data Landscape The topic of internet privacy and data transparency…
Spencer SmithMarch 11, 2021
Insights

What Web Analytics Can’t Answer About Your Customer’s Journey

Website Analytics Are Great For Measuring One Channel As Part of a Buying Journey Just…
Bold OrangeFebruary 27, 2021
Insights

Competitive Traffic Analysis: 3 Business Benefits

In business, keeping tabs on your own website’s performance is a must. But, in digital…
Bold OrangeFebruary 7, 2021
Insights

The “Shiny Object” of 2021: Creatively Keeping Your Customers

As widely reported, there has been a huge boom in ecommerce driven by the ‘new…
James VilaJanuary 27, 2021
Insights

Bold Predictions for 2021

We made it to 2021! Last year our predictions welcomed you with a note about…
Bold OrangeJanuary 14, 2021
InsightsNews

Minneapolis-Based Marketing Firm Partners with Toys for Tots to Reimagine Gift Giving this Holiday Season

Amidst the global pandemic, Bold Orange has developed an innovative way for individuals and businesses…
Bold OrangeNovember 17, 2020
Insights

Reflecting On Our 2020 Bold Predictions

Let’s cut to the chase. Brands and consumers have been thrown an unprecedented curveball that…
Bold OrangeOctober 27, 2020
Insights

Who Should Be Taking The Lead: Marketing or Customer Service?

Go onto almost any organization’s website or mobile apps to resolve a problem and you…
James VilaSeptember 8, 2020
Insights

B2B Personalization: What Brands Can Learn from D2C Marketing

It seems like all marketers are talking about these days is personalization. And for a…
Bold OrangeJuly 16, 2020
Insights

Winning With What You Have

Now more than ever nurturing the relationship with existing customers is an essential element in…
Bold OrangeJuly 15, 2020
Insights

Keep Your Edge In A Rapidly Changing Landscape

In the face of the sheer speed and scale of change in recent months, the…
James VilaJune 24, 2020
Insights

Nurturing Is No Longer A Phase

Louis Vuitton recently told their Chinese customers via WeChat: “Every paused journey will eventually restart.…
Julia TestaMay 27, 2020
News

Talent Is Everything

I believe talent is everything. If you choose to lead a services-based business, those 3…
Margaret MurphyMay 7, 2020
Insights

It’s Time For A New Lens When It Comes To Nurturing Your Customers

In these unprecedented times there is an opportunity to rethink how we engage with customers;…
Bold OrangeApril 29, 2020
Insights

Extracting Payback From The Rise of Machines

In our first bold prediction of 2020, we suggested that the due date for return…
James VilaMarch 19, 2020
Insights

Bold Predictions for 2020

As we begin a new decade, one thing is certain, change is the only constant.…
Bold OrangeJanuary 6, 2020
Insights

Be Where and What Your Consumers Need This Holiday Season

The holiday season is in full swing and data indicates that U.S. consumers will spend…
Bold OrangeDecember 2, 2019
News

Bold Orange Growth and Market Expansion Fueled by Personalization and Impact

MINNEAPOLIS – Bolstered by driving more relevant and personalized marketing experiences for brands, Bold Orange,…
Bold OrangeNovember 19, 2019
Insights

Email Is Dead, Long Live Email

Mark Twain famously uttered the words, “Reports of my death have been greatly exaggerated.” The…
James VilaOctober 7, 2019
Insights

4 Takeaways From Forrester’s Direct-To-Consumer Conference

I attended Forrester’s 2019 Consumer Marketing Conference, “Beyond the Direct-to-Consumer Revolution.” Since I am constantly…
Julia TestaApril 16, 2019
Insights

Bold Predictions for 2019

As marketers, we usher in the New Year by studying and making sense of the…
Bold OrangeJanuary 15, 2019
Insights

5 Trends in Retail This Holiday Season

The big season of feasts, festivities, and shopping has officially commenced. Whether the shopping is…
Julia TestaNovember 21, 2018
News

Bold Orange Included In Loyalty Marketing Report By Independent Research Firm

MINNEAPOLIS – (Nov. 11, 2018) – Bold Orange, a human connections company that works to…
Bold OrangeNovember 11, 2018
News

Bold Orange Company Adds Five New Hires As Company Shows Steady, Rapid Growth

Company Scales to Support Bold Mission of Creating Both Business and Societal Progress MINNEAPOLIS –…
Bold OrangeSeptember 6, 2018
Insights

A Smarter Way to Know Your Audience

As a digital marketer, it can feel as though we have reached the apex of…
TJ PatriasMay 15, 2018
News

Bold Orange Company Moves To Washington Square

New Space Supports Collaboration and Enables Growth   MINNEAPOLIS – (April 9, 2018) – Bold…
Bold OrangeApril 9, 2018
Insights

Emerging Ways to Connect Brands with Customers

The past few years have brought about unprecedented amounts of change in the way brands…
Jim SpechtMarch 22, 2018
News

Bold Orange Hires Chief Experience Officer

Bold Orange Strengthens their Market Leading Position to Modernize the Loyalty and CRM Industry We…
Bold OrangeMarch 20, 2018
News

Bold Orange Company Acquires Great Lakes Scrip Center

Acquisition of $1B Fundraising Services Company will Enable Bold Orange to Drive Community Loyalty and…
Bold OrangeFebruary 12, 2018
News

Putting Local Impact on Everyone’s Shopping List

With the acquisition of $1B Great Lakes Scrip Center®, Bold Orange deepens the connections between…
Bold OrangeFebruary 10, 2018
News

Why the name ‘Bold Orange’?

I have always been fascinated why people name their companies what they do. Larry and…
Margaret MurphyFebruary 9, 2018
Insights

The Super Bowl: Winning Without the Ads

With the cost of a 30-second spot during the Super Bowl averaging more than $5…
Julia TestaJanuary 29, 2018
Insights

Bold Predictions for 2018

After the holidays have come and gone, the most exciting thing for many in the…
Bold OrangeJanuary 16, 2018
News

Introducing Bold Orange

Twin Cities' Business Leader Launches Bold Orange New company built on belief that authentic human…
Bold OrangeJanuary 9, 2018
Insights

Personalization in Shopping

2017 was a breakthrough year for personalized online shopping experiences. Through continued innovation in technology…
Spencer SmithJanuary 9, 2018
Insights

The Mobile Payment Generation

Chances are 2018 is the year you will join the mobile payment economy if you…
Peter BrennanJanuary 9, 2018
Insights

Human Loyalty as a Competitive Advantage

Recently, I was looking forward to a brief getaway. The morning of my trip, I…
Julia TestaJanuary 9, 2018

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